Property Hunter Magazine October Issue 2014 | Page 78
/// International Property News
China’s Falling Real-Estate
Prices Trigger Protests,
Clashes
The sharp drop in China’s housing prices has
led to an outburst of anger among property
owners, leading to violent clashes in some cases,
according to local media reports Tuesday.
In one case, scores of property owners
surrounded a Shanghai sales office of Greentown
China Holdings Ltd. 3900, +8.58% GTWCF,
-33.19% to protest the developer’s 25% cut to
prices within a five-day period, according to a
report on the NetEase NTES, +0.65% news portal
site 163.com.
Protesters held banners with slogans such as
“You cheated us!” and “300,000 yuan [$48,750]
worth of assets evaporate within five days —
years of work in vain!” according to photographs
of the demonstration post ed on the site.
The report quoted a sales manager from
Greentown as saying that the price-cut was
aimed to boost sales and “cope with competition”
from rival China Vanke Co. 2202, +1.48% the
nation’s largest residential property developer.
In other Chinese cities, such confrontations
between buyers and developers have turned
violent.
In the eastern city of Jinan, banner-carrying
owners blocked a street to protest another 25%
price cut for a local housing development, this
one conducted over the space of two weeks,
according to the local-government-run Life Daily
newspaper.
The protesters clashed with a group of counterprotestors suspected to have been hired by local
developers, injuring some of the demonstrators
and forcing the police to break up the fight, 163.
com said in a separate report.
Rich Chinese Seeking Safe Haven for Their Money Park
Funds in Aussie Property
compare [them] ... with units
that would be used to house
refugees, or even earthquake
victims, in other places,” Cheung
said.
At a glitzy show stall for a new
residential development in Hong
Kong, property agents with
loudspeakers are promoting the
latest trend in the overcrowded
city — high-end “micro-flats”
which still come with an eyewatering price tag.
Hong Kong’s poorest residents
are used to making their homes
in cramped accommodation,
but now developers are touting
minuscule upmarket apartments
to reel in young middle-class
buyers.
Although they are part of swish
modern complexes, some of the
newly-built studio flats measure
as little as 177 sq feet and
are on sale for HK$1.5 million
(RM620,938).
Single entrepreneur Mike Ko is
typical of the buyers developers
are targeting: aspiring
homeowners who are priced out
of the overheated Hong Kong
housing market.
Ko currently lives with his
parents in public housing and
has been saving to buy, but says
that current price tags mean he
can only afford tiny properties.
Agents are selling the pint-sized
flats on the basis that the market
boom will only continue.
“You want to buy now because
prices will just go up,” said one
agent at the new Mont Vert
development in the suburban
neighbourhood of Tai Po. “You
are saving, in a sense.”
Mont Vert boasts a clubhouse,
sea views and surrounding
greenery — but at 172 sq ft, its
smallest units are only three
78
www.PropertyHunter.com.my
times larger than cells in Hong
Kong’s most populous prison.
The main space doubles as both
bedroom and living room, with
a kitchen and bathroom tucked
away.
Developer Cheung Kong says
10% of the 1,000 apartments on
offer are studios, but could not
confirm how many of those had
been sold.
The development is not yet
completed, and — despite
being a massive investment
for potential buyers — there
were no show flats, models,
or pictures of the interiors of
the studio units immediately
available.
While some prospective buyers
are desperate enough to snap
up the tiny flats, there are
those who are outraged by the
conditions Hong Kong residents
are having to bear.
“They are not only small, it is
repressive. You are paying that
much to be living there, it’s
ridiculous,” Kenneth Tong, a
spokesman for local NGO “No
Flat Slaves” told AFP.
The organisation believes the
government is to blame for a
lack of affordable homes and
being slow to build more public
rental housing.
There is a “surging need” for
cheaper homes in the city,
vice-chairman of Hong Kong’s
pro-democracy Labour Party
Fernando Cheung told AFP.
“As a result, you see these very
small flats that I think could be
described as inhumane if you
With many larger and pricier
flats bought by wealthy
mainland Chinese buyers, the
smaller homes are targeted at
young professionals, university
graduates and newly married
couples, among others, who are
seeking to live independently
from their parents and are
looking for more reasonable
prices, he said.
“It’s really mind-boggling to
see how the private residential
market in Hong Kong has
developed to such an extent,”
Cheung said.
The overcrowded southern
Chinese city suffers from a
serious housing shortage, with
property prices doubling since
2009.
Half of the apartments in a quiet
neighbourhood to the east of
Hong Kong Island measure
less than 300 sq ft and are
priced around HK$5 million. But
developers say they will attract
single “yuppies” and young
families.
“A lot of people who have
studied overseas and return
love this kind of lifestyle,” said
David Fong, managing director
of the new Le Riviera tower
project, private developer Hip
Shing Hong. “In London, even in
metropolitan New York, the flat
size is both small and old. We
are small but beautiful.” he said.
“It’s a compromise. Everyone
would love to live in much bigger
flats if they could afford it,” he
said.
But campaigner Tong says the
demand for tiny apartments is
“twisted”, a product of the city’s
entrenched desire for home
ownership.
“You lose your dignity even
though you have the bricks and
mortar,” he said.
www.PropertyHunter.com.my
79