FEATURED PROPERTY SHOWCASE | A Pristine Choice In ISKANDAR MALAYSIA
A Pristine Choice In
ISKANDAR MALAYSIA
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T
he phrase “Location, location,
location” has been used over and
over again, so much till the extent
of turning it into a cliché. But the
truth is, the location of a property
is so vital that it is the fine line
that ensures a property’s booming success or
its terrible failure. D Pristine Medini Sdn Bhd’s
latest development in Medini, Iskandar Malaysia
embodies that mantra through and through.
d’Pristine @ Medini, the integrated mixed
development in Medini, boasts one of the
most prime locations in the heart of Nusajaya.
It is situated in what will be Nusajaya’s central
business district and is directly opposite the
well known Legoland theme park, the Urban
Wellness Centre by Temasek and Khazanah,
and Gleneagles Hospital. In addition, d’Pristine
is located within close proximity to a number
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of catalyst developments, including EduCity,
Pinewood Studios, Puteri Harbour and Kota
Iskandar, SILC, Ascendas Nusajaya Tech Park and
Afiat Health Park.
This prestigious mixed commercial development
is made up of four components – two blocks of
SOFOs (small office flexible occupancy), a grade-A
corporate office tower, a designer hotel and a
three-storey lifestyle mall – that complement
each other.
“In view of our strategic location, which is
a business and leisure hot spot, d’Pristine
was intentionally designed as an integrated
commercial development. We want it to be a
mixed development with other commercial
business components because it is targeted
at expatriates and local visitors who come to
Nusajaya for work, leisure, education, medical
and various other reasons,” says Dato’ Soo Kai
Chee, executive director (marketing and sales) of
MCT, the project manager for d’Pristine @ Medini.
INTERNATIONAL APPEAL
The plan is for d’Pristine to house an international
community that comprises expatriates from
around the world.
“We want our buyers to have a prestigious
address and the best way to do this would be
to have more foreign buyers. To make d’Pristine
a branded location, we have to have a diverse
range of buyers. Because of the many catalyst
developments in the area, there will be many
expatriates looking for accommodation, either to
purchase or to rent, and we will be able to fulfil
this need. Our advantage is that our neighbours
are not property developers but rather worldclass venues like Legoland and the Urban
Wellness Centre,” explains Dato’ Soo.
But that is not all. Investors will also be treated
to serene views of the linear park and lake on
the other side of the d’Pristine development. The
remarkable scenery within this development will
certainly be a soothing sight for sore eyes after a
hard day’s work.
Dato’ Soo goes on to say that d’Pristine’s location
will be a major pull for investors adding that
d’Pristine is not just selling property, but selling its
location.
THE MEDINI ADVANTAGE
Medini is located in Nusajaya, which is Flagship B
of the Iskandar Development Region. Driven and
backed by Khazanah Nasional Berhad, Nusajaya is
a strategically planned city.
“Khazanah has a long-term master development
plan of 25 years for Nusajaya. In the first seven
years Khazanah has done a splendid job bringing
in catalyst developments from overseas. Now
Khazanah is focusing on bringing in property
developers to Nusajaya to start developing
the area. From this planning, we foresee that
Nusajaya’s development will be unlike any other
flagships in Iskandar,” says Dato’ Soo.
Nusajaya does not only focus on proper ty
development. There are also other industries in
Nusajaya such as education, leisure, healthcare
and logistics, which are already in place. These
industries are expected to generate numerous
job opportunities for people from Malaysia and
across the world.
Another advantage that Medini has is it being the
only economic zone that offers investor-tailored
incentives. These incentives include the exclusion
of Real Property Gains Tax (RPGT) as well as other
tax exemptions for selected promoted industries.
Foreign investors will not be subjected to any
minimum price threshold for the purchase of
properties either.
FACING CHALLENGES HEAD ON
Presently, there is a development boom in
Nusajaya but not a lot of investors recognize the
potential that it has as visitors to Nusajaya will not
be greeted with soaring skyscrapers and many
completed developments like when they are in
Johor Bahru City, for instance.
“This is the reason many of them are more
inclined to invest in JB City. Our challenge is to
convince and educate investors on the viability
of Nusajaya as a prime location with plenty of
potential to be transformed into an international
metropolis,” says Dato’ Soo.
He adds that it is not easy to convince foreign
investors, especially those who have not even
heard of Iskandar. This is where d’Pristine uses
its trump card – its exceptional location. Many
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