Property Hunter Magazine Issue 64 2015 | Page 34

FEATURED PROPERTY SHOWCASE | The Hap Seng Chronicle Indah Regency, Bandar Sri Indah, Tawau THE BIRTH OF A VISION Palm Heights, Lahad Datu Astana Heights, Sandakan 34 www.PropertyHunter.com.my Like many of the Chinese migrants who sailed the South China Sea in search of a better life, the late Tan Sri Lau Gek Poh arrived in what was then known as British North Borneo in 1936. He was just 19 years old, a small town boy from Swatow, Guangzhou, out to seek his fortunes in a new land. His first foray into business began with the opening of a sundry shop called Hap Seng in Tawau. Later he ventured into the lucrative timber industry before diversifying into various other business interests. The origins of Hap Seng Properties began in the suburbs of Tawau where land was plenty but housing scarce. It was the birth of a vision that would eventually place Hap Seng Properties amongst the contemporary giants of property developers in the country. Its rise from a trusted household name in Sabah to spreading its wings to Peninsular Malaysia has been an epic venture that has carved a lasting legacy for generations of house owners and businesses throughout Malaysia. THE EARLY YEARS The company held firmly on the belief that the people who work together, stays together. The guiding principle on working hard as a team to achieve success was already well established within the company and efforts were made to ensure that the needs of its employees were well taken care of. The first property developed by Hap Seng Properties was Taman Gek Poh in Tawau in the 1970s as residence for the company’s management staff. It was also the first gated and guarded landed residential project in Sabah. The beginnings of Hap Seng Properties’ venture into affordable housing also took root in Tawau where Taman Air Panas was later developed to provide inexpensive housing for the company’s general staff. The quality and affordability of these housing projects had set a precedent among the residents of Tawau and Taman Ria at Jalan Utara became the first project by Hap Seng Properties to be put up for sale to the public. Corporate social responsibility had integrat ed itself into the company’s business philosophy and its focus on providing affordable housing would build a legacy of trust and reliability amongst the people who need it most. As the population of Tawau began to grow, do did Hap Seng Properties’ determination to convert the town’s suburban areas with the necessary conveniences for communities to thrive and prosper. Numerous housing projects were built with Bandar Sri Indah township launched in 2004 being its largest and most ambitious to date. Hap Seng Properties had begun to make strides in developing housing projects that appeal to the masses not only in Tawau but also other towns in Sabah. Kingfisher Sulaman in Kota Kinabalu, Astana Heights in Sandakan and Sri Perdana in Lahad Datu constructed in the late 1990s and early 2000s underscore the diversity of Hap Seng Properties in its planning for well-structured, organized and progressive areas for living and working in Sabah. Being sensitive to the needs of the people and having the foresight to differentiate itself from other developers in meeting these needs have become the trademark of Hap Seng Properties which held it in good stead as it began its foray into different property markets. Bandar Seri Perdana, Lahad Datu Ria Heights, Tawau www.PropertyHunter.com.my 35