Property & Development Magazine Issue 427 | Page 41
Retail & Leisure: Land Securities
relationships where solutions are made to last.
and portfolio management. Geographical regions cre-
“Our team is from a wide cross section of back-
ate a better orientated service for the operations
grounds that helps us to bring new thinking into mak-
teams while these units are supported by manage-
ing property work for our occupiers. By carrying out
ment specialists who are accountable for management
the function in house we have been able to develop
and building surveying, engineering services, imple-
closer working relationships with our occupiers,
mentation and property records. In addition, its man-
understand their needs and meet and exceed their
agement surveying team has direct responsibility for
expectations,” said a company spokesperson.
managing Land Securities' Retail Parks. These endeav-
Within London, the company's endeavours are
ours are again part of a holistic approach with teams in
focused on adding value and maximising income
commercialisation, investment, finance and consumer
through the combined asset and property manage-
marketing assisting as and when required.
ment team. To do this effectively, Land Securities
Commercialisation, for example, has become an
divides the properties into two portfolios. Within
important part of the process. The Group aims to cre-
these two teams, lies responsibility for both functions.
ate revenue-driving opportunities in the common
Additional support comes from the direct manage-
areas of the shopping centres, for example, those
ment approach. Working closely with clients to better
areas which are not shop units. Land Securities looks
understand needs, Land Securities' estate managers
to leverage deals with national brands across the port-
are able to build up excellent day to day relationships
folio, but additionally drives initiatives appropriate for
thanks to a responsive, proactive and attentive
individual centres and also supports centres where
approach. This means the company is able to exploit
there may be some local activity.
potential opportunities, taking advantage of a joined
This can be aided by a comprehensive marketing
up approach to asset and property management.
plan based on research and sophisticated consumer
Assisted by holistic principles, these services are sup-
profiling which enables the company to promote each
ported by central leasing, investment, finance and
client as a unique shopping destination and attract the
marketing services.
right shoppers for its retail mix. n
The retail arm of the business is split into a number
www.landsecurities.com
Tel: 020 7413 9000
of specialist areas. Operations, property management
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