PROOF Dec 2018 | Page 60

SMELL | PROOF MAGAZINE 60 by Shara Spencer Think about your favourite smell. Take a moment, close your eyes and let the memory of that scent seep into your airways and permeate your mind. Is it the smell of freshly cut grass? Maybe it is the deliciously intoxicating aroma of a fresh cup of coffee? Most of us can immediately identify at least one smell that makes us smile. Sometimes those smells can take us back to a time in the past – that undistinguishable yet familiar whiff will hit you, and suddenly you are overcome by a feeling of nostalgia that could only be described as childhood. The memory of a favourite smell (whether it is conscious or unconscious) is far more powerful than you think. Smells have the power to trigger intense emotions and memories and that’s why, very often, our favourite smells invoke feelings of comfort and happiness within us.