46
Real-Life
A look into the minds of our local Millennials
“Millennials are killing the cereal industry.”
“Millennials want money, but not hard work.”
“Why do Millennials hate groceries? ”
Millennials, millennials, millennials. If the number
of op-eds and think-pieces are any indication, we
seem to be the world’s latest obsession.
We’ve been called a lot of things—‘The Me
Generation’, ‘Digital Natives’ and even ‘the Boomerang
According to
Generation’, (due to our supposed tendency to return
William Strauss and
home after college). We’ve also been described as
Neil Howe, the originators
lazy, entitled, socially conscious, entrepreneurial,
of the word “millennial”,
global citizens and of course, tech-savvy.
the sweet spot for
But contrary to popular belief, it’s not all
‘millennial status’
Instagram likes and Snapchat filters. Millennials
is between
came of age in the great recession of 2007, and grew
1981 and 1997!
We asked
60
up alongside social media and technology— both of which have
greatly impacted our worldview. We are also presently living
in a world where an oversaturated job market, rampant natural
disasters and devastating terror attacks are par for the course.
There is a lot of “he said, she said” when it comes to
millennials and our preferences, personalities and passions.
And we get it—millennials are indeed a fascinating
bunch. But the truth is, if you want to know the truth
about millennials, you should probably just ask them.
So that’s exactly what we did.
millennials,
What do you consider to be the biggest
challenges facing millennials today?
The top 3 concerns:
LACK OF
JOBS
1: Lack of employment
or job opportunities
ECONOMY
2: The economy
EDUCATION
3: Educational opportunities/
the cost of education
Fun Fact :
Of the 60
millennials we
surveyed,
only 45%
self-identified
as a Millennial.