PROOF Dec 2018 | Page 32

32 Adidas Women’s Superstar Sneaker American Eagle Outfitter Canvas Sneaker Adidas Women’s Revenge Mesh Sneaker Converse Women’s Canvas High Tops we aren’t advocating that you light the company dress code manual on fire But, what about the here and now? Where is the sneaker train going next? We took the liberty of looking outside of the exhibit to find the answer and ended up in the office! Sneakers have made their way into the workplace and not just at trendy Silicon Valley companies like Facebook or Twitter. JPMorgan Chase, one of the largest commercial banks on Wall Street, (think tailored suits and dress shoes) actually released a memo allowing their employees to wear jeans and sneakers to work! Now it’s not to say that investment bankers are rolling up to meetings in sneaks but this is a mammoth leap for the prim and proper, spit-shined shoes of Wall Street. So it seems the corporate world is embracing the “sneaker culture” which has long been associated with street wear and sports.