Get the Most Out of Your Appearance
Exhibiting at HNA begins before move-in. Maximize your ROI by planning
and publicizing your participation in the show now!
GETTING STARTED
Thousands of attendees make the trip to HNA
each year to see new products and make
buying decisions. To make sure that these
attendees and potential customers put your
exhibit at the top of their “must-see” list, we
are providing this guide to help you plan your
exposure before, during and after your trade
show appearance.
If you or your company has new products, make
sure to create a marketing plan that begins at
HNA. Create a theme or slogan for your plan,
begin using it at HNA and maintain it throughout
the year. You might also consider offering show
specials for discounts and special financing.
This form of advertising will not only get your
company and its new theme out, but will also
encourage visitors to stop by your booth.
MEDIA CONTACTS
Enclosed you will find a list of advertising
and editorial contacts at top industry
publications. Most of these trade journals will
feature HNA in one or more issues, offering
you the perfect opportunity to send in product
releases or advertise, and capitalize on your
participation in the show. Send your trade
show news to them as early as summer to
accomodate long lead times.
HNA: YOUR MARKETING
LAUNCHPAD FOR 2018
As you build your marketing plan to launch your
2019 products, make HNA the place where you
introduce new dealer promotions, contractor
programs and special pricing incentives. With
more than 20,000 attendees, including over
10,000 contractors and several thousand
dealers, HNA is the ideal place for you to begin
your road to business success for 2019!
Pre-Show
• Have 2019 product marketing materials
produced to distribute in your booth.
• Define special promotions/offers and incentive
programs to announce at the show.
• Send new product information and promotion
information to the show press office and to
relevant media contacts (included in this
guide).
On-the-Floor
• It’s Go Time! Be engaging, track leads, set
follow-up appointments.
• Promote your attendance at HNA with social
media outlets, using #HNA2018.
• Take advantage of after-hours networking
events.
Post-Show
• Send requested materials immediately.
• Re-confirm your 2019 product/service
offerings with dealers, contractors and new
prospects.
Remember, HNA is the place to be for the
industry each year. You will have a captive
audience so take advantage of getting your
message out and kick-starting your 2019 sales!
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