PROMAG Vol 22 no 1 - Page 7

news VIDEO MEETS THE RADIO STAR by Abrie du Plooy (NEC & GALAXY Product Manager) The days when radio presenters were only heard and not seen are long gone. Radio stations started utilising webcams in studio, to stream live video feeds to websites. A number of radio shows started televising presenters and guests in action. This was the start of a new phenomenon that elevated radio broadcasting to a whole new level: a level that rises higher with every sunrise as new technological innovations see the light. Digital signage is another key part of today's video technology offering. Video walls are a hot topic currently, and if they are used in concert with other new technologies they produce an extremely functional and impressive outcome. When one combines the above design elements with a GALAXY Video Wall processor and NEC professional displays the result is a breath-taking solution that satisfies even the hungriest technological appetite. Primedia Broadcasting, a leader in their field with cutting-edge stations such as Talk Radio 702 and 94.7 Highveld Stereo, decided to do a simple makeover: upgrade their existing studio equipment from analogue to digital, slap on a fresh coat of paint, and replace a chair or two. They kicked off with routine design meetings, but as the team brainstormed through the various options and available solutions, the idea of a simple make-over evolved into a magnificent ‘Complete New Studio’ project with video and digital signage becoming core focus points. Grant Vick, project manager for Primedia explained their motivation: “Initially we only wanted individual screens in each of the new studios in order to display content from social media websites such as Facebook and Twitter, as well as live broadcasting from sport matches and breaking news as it happened. We also wanted to utilise the same screens to display different branding inside the studios at different times instead of the conventional fixed printed branding.” The Primedia project team then approached Spectrum Visual Networks, a digital media company that has been trading for 12 years. Discussions were initiated by putting the above ideas on the table and Primedia emphasizing the importance of video displays within the new studio design. Primedia operates in the ultra-competitive ‘aroundthe-clock’ broadcasting climate, so a successful solution had to be designed with products that offer 24/7 operation and warrantees. This was a piece of cake for Grant Neill, business development manager for Spectrum Visual Networks, who has ample experience in video technology. Grant did his homework and presented a unique digital media solution seco