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THE WING TAKES OFF: GREAT SA INNOVATION @ WORK
You’ve all been there. You’ve burned the
midnight oil, you’ve scoured the internet
for graphics and you’ve designed yourself
a hotshot PowerPoint presentation with
animation and embedded clips. But noone knows where to plug in the thingy
at the whatchamacallit in the client’s
boardroom. The PA knows all about water
carafes and peppermints, and the IT-guy is
on a course. So everyone ends up huddling
around your laptop, no-one is really that
impressed with your presentation and you
end up losing the sale.
on the industry. We call it 03, or Zero Cubed: Zero
time to commission on site, Zero time to deploy
within the site and Zero time to de-commission
for redeployment elsewhere.”
“It’s easily movable and even easier to deploy.
Anyone in the office can run it – even brand
managers!” chuckles Lowther Communications
brand manager, Alex Bouca. “The plugs are
simple, and everything is enclosed in the superlightweight structure. It’s the ultimate plug-andplay device”.
The above scenario is soon to be something
of the past. The device that could change
everything is the Lowther WING – the World's
first fully-inclusive Mobile Multi-function
Communication Companion. This revolutionary
design is the brainchild of engineers at Lowther
Communications who set out to design a Mobile
Communication Companion. It is a world class
innovation that allows one to take the technology
to the client, no matter where they are convening.
An innovation that actually works, is truly portable
and easy to relocate, thus turning any available
area into a high tech meeting area.
Research shows that for over 60% of the time
meeting room AV equipment is idle. Moreover,
the AV equipment is then not available to the rest
of the business. The WING addresses this problem
by allowing staff to remove the equipment if not
needed, and use it elsewhere. Now that’s called:
“We were so confident in our design and our
sweating the asset!
product, that we filed a patent for it, and also
entered it into the Technology Top 100 Awards
Paul Lowther, CEO, lead Innovator and coprogram.” enthuses Lowther, “We reached the
designer of the WING says: “The unique design
finals of the TT100 awards and we couldn’t be
is inclusive, yet incredibly simple. It is all about
more proud!” If its sleek looks are anything to go
innovation in design-thinking.” The design was
by, there will be more accolades the near future.
driven by observing what really goes on at a
customer’s premises and converting this need
Paul believes Lowther Communications has
into a product that would make Data Presentation
addressed one of the biggest challenges posed
& Video Conferenci