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RUSH ROADSHOW GENERATES HUGE BUZZ
Peter Dahlin of Martin and Bruce Schwartz of Electrosonic
SA recently undertook a whirlwind tour of South Africa to
show off the Rush by Martin Professional Range of fixtures.
Launched at ProLight + Sound in Frankfurt in March 2013 the
Rush Range of fixtures is designed to fulfill the need at the
entry level of the Entertainment Lighting Market.
Peter and Bruce were amazed by the reception. “Never before has a
range of products generated so much buzz in South Africa,” said Peter.
In a display of logistic planning that a rock band would envy Peter and
Bruce visited numerous clients, old and new in three cities over five
days. The Johannesburg, Durban and Cape Town clients were treated to
one-on-one visits at the clients’ premises. This method has proved very
successful with many more people getting to see the products than
they would on an open day. “This way it’s more personal. Clients feel
comfortable in their own shops so they ask more questions and spend
more time playing with the fixtures. Often they pull out older lights to
compare,” said Bruce.
The most popular fixtures were the Rush Strobe 1 5x5 and the Rush
MH3 Beam with each product appealing to different applications. The
strobe is a totally new fixture, with very few alternatives out there. The
MH3 satisfies the need for powerful, dynamic beams which are the rage
at the moment in many shows. Another advantage is that it suits the
slightly smaller pocket.
The full range will be available for the South African summer. For more
information or a demonstration of the new Rush Range of fixtures call
the Electrosonic SA’s Lighting Team.
GREEN HIPPO SELECTS ELECTROSONIC
AS SA DISTRIBUTOR
MILOS APPOINTS ELECTROSONIC AS SA
DISTRIBUTOR
Green Hippo, the UK Pioneers in real-time video manipulation,
are pleased to announce the appointment of Electrosonic
SA as their new distributor in South Africa.
Milos Structural Systems has appointed Electrosonic SA as its new
distributor in South Africa. Since 1994 Milos Structural Systems has
specialized in aluminum structural systems. Milos offers a wide range
of applications: from small truss display booths, to giant outdoor stages
involving lighting and PA trusses for large events. Milos’s production
facilities span over 90,000 square feet and manufacturing processes
include the latest semi-automated welding processes and CNC
technology. With distribution networks in over 30 countries Milos is
well placed to deliver solutions where you need them and when you
need them.
Green Hi ppo boasts over 12 years of experience in software and
hardware platforms development. It has developed class-leading
pixelmapping and videomapping solutions; including integrating them
into entertainment shows and installations. Events worldwide rely on
Hippotizer’s power, flexibility and ease of integration. Green Hippo is
focused on ensuring that these shows run day in and day out, on tour,
on Broadway or Television.
Electrosonic SA, a leading supplier of stage, theatre and entertainment
lighting for over 21 years, shares Green Hippo’s passion and ideals. It
sees this partnership as an exciting extension to the range of world
class brands that it represents, such as Martin Professional, CM Loadstar,
ADB, Compulite, Litec and Milos Structural Systems.
Entertainment Lighting Manager Bruce Schwartz said: “We are honored
to represent Green Hippo, and see the integration between video
and lighting becoming even more seamless with this partnership.
We look forward to offering the backup, service and knowledge that
Electrosonic SA is renowned for, on the entire range of Green Hippo
products and growing the world-wide rental network.”
When Green Hippo’s Tom Etra and Electrosonic SA’s Renier Smit
showcased Green Hippo’s innovative range of products at Mediatech
Africa it was received with great interest.
Selby's Rush Roadshow
Electrosonic SA has been a leading supplier of stage, theatre and
entertainment lighting for over 21 years. When Milos Structural Systems
took Litec into its stable, Electrosonic SA saw the opportunity to offer
the entire Milos range as a perfect complement to its existing product
range of world class brands such as Martin Professional, CM Loadstar,
ADB, and Compulite.
Bruce Schwartz, Electrosonic SA’s Entertainment Lighting Manager said,
“Our customers rely on us to provide them with top class solutions, but
at competitive pricing. With Milos in our stable we are able to deliver on
this mandate. We are honoured to represent Milos Structural Systems,
and see their large range of products as a natural extension of our
business. We look forward to growing the Milos brand in South Africa.”
Valdimir Hasman from Milos will visit South Africa during the European
autumn to provide training and meet existing and future customers.
PROMAG
– third quarter 2013
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