Welcome
Prom Mag is a collaborative project
that I’m quite passionate about.
The material you’ll see here over
the months comes from several
sources that are directly and
distantly related to the School
Formal Industry.
Contributors include Events Industry Experts, Legal Professionals, Teaching and School Administration Professionals, Parents, Teen Focus Groups, Hospitality Industry Specialists and a host of others who have experience and opinions well worth your attention.
Articles will diversify, sometimes vastly, in message from fashion tips to harm minimisation, economic analysis to colour coordination, time-management to menu ideas. There truly is something in every edition for anyone involved with School Formals.
We welcome credible and topical contributions from anywhere and everywhere so if you feel you have something that would be share-worthy, by all means get in touch and get involved.
Elliot Kleiner
Editor
CEO Prom Night Events
Prom Mag Edition 1 2013.
Cover images by Shutterstock.
Published by The School Formal
Show Pty Ltd, Suite 105A, Level 1,
100 William St Sydney NSW 2011
Australia ABN: 84134692229.
Editorial Declaration:
Content for this publication is
provided by Prom Night Events, Australia’s national market leader in School Formal Event Management and long time sponsors of the NSW Secondary Deputy Principal’s Association.
Statistical information used is collected by surveys conducted and published by ELK & Sons Consolidated as part of legislative reform submissions provided to NSW State Parliament.
Copyright © 2013 All Rights Reserved
August 2013 Contents...
Cover Story - Why Schools should get involved,
a probe into the "Ostrich Mentality" being the traditional mindset of many school administrators, and how this outdated thinking is providing opportunities to scam-artists and con-men... Page 2
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Fancy-Dress Disasters,
an overview of the reasons, of which you probably never thought, that masquerade and costume-themed school formals don't work... Page 3
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Prom Night Events' New Digs,
Science, technology and corporate investment go into the consultancy process for teen social committees. Formal planning steps up a gear... Page 4
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An Industry Is Born,
a look at how the school formal industry is giving the wedding industry a run for its money and how that came about... Page 5
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Choosing the Right Venue,
The starting point for all formals. Getting this right from day one can make the event amazing but it's not as easy as you think... Page 7
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Liability Exposure - Are you covered?
Events Industry Legal Expert Rebecca Ellston looks at how ignoring this issue can cost money, enrollments and even jobs... Page 9
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Top Venue Review - Hilton Sydney,
this iconic Sydney landmark has a fresh look, a fresh menu and a fresh attitude towards an emerging generation of savvy consumers... Page 10
Quote of the Month...
“While the formal isn’t officially part of the state curriculum, smart educators are beginning to recognise that it’s one of the most significant social-development aspects of school life, and one that’s going to happen with or without the school’s approval or involvement.”
Elliot Kleiner, Minor’s Functions Expert, addressing the
Legislative Assembly, NSW Parliament House, October 30th 2012.
Page 1 PROM Magazine August 2013
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