PRIO SERIES
CONSTRUCTION • PANTS & SHORTS • COVERALLS JACKETS & VESTS • SWEATERS • T-SHIRTS & PIQUES
The PRIO series has been quite successful in the years since 2017 when we presented it. It was radical to us to take our concept under scrutiny and ask ourselves” How can we create a collection with a significantly lower price without compromizing our core values, Ergonomics, Quality and Function?”
We did a good job. We found alternative suppliers of high quality, we discarded
” nice-to-have” details and we focused on volumes of the top-selling items on a European scale. The PRIO garments has over time done well without inflicting on our other range. It simply attracts another market segment.
PRIO is still a cathegory in its own right in our market offer. One that we are proud of and strongly recommend.
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