ILMOITUS
MARA PRESENTS TYPO THE NEW COLLECTION DESIGNED BY AMDL CIRCLE
For the first time Mara collaborates with AMDL CIRCLE , the studio founded by Michele De Lucchi . The outcome is a dynamic seating collection full of harmonious contrasts , the result of a calibrated technical experimentation .
“ BY MAKING mistakes you learn , as they rightly say , and you don ’ t suffer the paralysis of those who are afraid to try something new and uselessly wait until they know how to swim before entering the water .” - Michele De Lucchi .
Summed up here , in the statement of architect and creative genius Michele De Lucchi , is the key to understanding the design from which comes Typo , Mara new chair designed by AMDL CIRCLE , the studio founded by the architect . Typo , as a typing error , almost an accidental mistake . Instead , the nature of this piece of furniture is the result of a calibrated experimentation , and what , at first glance , might appear to be a flaw , is featuring its distinctive design . From this first collaboration between Mara and AMDL CIRCLE , that sees them united on the research front , it emerges the urge to ” try the new ”, to find new forms fostering the design to promote well-being and to generate evolution . This mission has been achieved with Typo , which redefines the archetype of the office chair on castors .
Soft lines design the backrest and seat , both in wood , and counterpoise the vigorous angularity of the metal structure , shaping a dynamic silhouette , a synthesis of contrasts – in terms of lines as well as of materials . On the one hand , wood , ductile and warm , namely AMDL CIRCLE ’ s material of choice ; on the other hand , metal , part of Mara DNA , a sturdy and malleable material that , like facing a new challenge , the company learned to work with superlative manufacturing skills . Two materials that not only have a strong identity , but are also extremely sustainable and recyclable at the end of their lives .
It is precisely in the metal structure that the focal point of Typo design lies . Starting from the study of how to bend steel profiles , through an unconventional finetuning it was achieved an unprecedented effect : by bending a square-section steel tube along the diagonal , the material deforms , curling and sharply creasing . This detail generates the intentional and sought-after ’ error ’ that is the soul of the project . ” A mistake ,
PHOTO : NAVA RAPACCHIETTA
PHOTO : MATTIA PAGANI
Michele De Lucchi and the team of AMDL CIRCLE .
which together with Mara – whom we share with a constant drive for innovation - we managed to keep controlled , through a carefully refined technique that generates it , so to guarantee a mass production of the object ,” says the AMDL CIRCLE project team .
Playing on material contrasts , a soft , textile detail has been added , a regenerated cotton strip that comes out of the structure , as a characterising but even more functional finesse : thanks to this hook , connected to an inserted mechanism in the square tube , it is in fact possible to adjust the height of the backrest . Thanks to these aesthetic , material and design features , the Typo collection – comprising a chair and a stool - lends itself to furnishing a multiplicity of contexts : the office world , where it fits in with functionality and ergonomics ; the heterogeneous hospitality dimension , which it aligns with through extreme versatility and original appeal ; and residential contexts , increasingly open to hybrid and dynamic design .
Typo thus becomes a place of work as well as of meeting , conviviality and even relaxation at any time . Its expressive possibilities are therefore infinite and sublimated into a fascinating result like the special Limited Edition unveiled at Salone del Mobile . Milano .
The collaboration with AMDL CIRCLE is a new and exclusive milestone in the growth and consolidation of Mara brand . The company can number the studio among the shortlist of its international creatives and this in fact marks the achievement of a significant goal in the design development of the brand : an opportunity for research , innovation , but also for comparison and relationship . All that to broaden the perspectives of Mara design and to achieve surprising results . n
Typo chair is available in natural oak , walnut , black stained natural beech but also in a special Limited Edition , in collaboration with Alpi Wood .
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