PROGRAM SUCCESS – JULY 2011
PAGE 15
BLACK CRUISE CLUB OFFERS UPSCALE CRUISES
FOR AFFLUENT BLACK AMERICANS
Atlanta, GA - Black Cruise Club
(www.BlackCruiseClub.com), a travel agency
organizing black cruises, is attracting the attention
of black vacationers nationwide. The company’s
website, BlackCruiseClub.com is promoting annual
black cruises in which people from all over the
country are invited to enjoy several days of fun and
social interaction on the open seas. Destinations
will include The Caribbean, as well as Europe and
Alaska.
While Black Cruise Club is not the only company
promoting black cruises, it is one of the only that
also happens to be a professional cruise travel
agency, so it knows the cruise business well. “An
in-depth understanding of the cruise business is
important for passengers who depend on us to
handle the details of their cruise vacation,” says
Aubrey Williams, founder of Black Cruise Club.
While some other black cruises are organized by
small, independent event promoters, Black Cruise
Club has the backing of a large franchise possessing
the knowledge and resources to be more effective in
the cruise industry.
Williams started Black Cruise Club to provide a
better option for black cruises to young black
professionals, as well as the black middle-aged
cruise market and black retirees. “While everyone is
welcome on our black cruises, we don’t focus on
the college party groups as some black cruise
promoters do,” says Williams. A broader focus
caters to a wider range of people on these cruises,
so you’re likely to see young professionals, moms,
dads, and grandparents, as well as singles and
couples.
Another differentiating factor of Black Cruise Club
is that it caters mostly to well-off black Americans.
That being said, their annual group cruises lean
toward the larger, nicer cruise ships as opposed to
the older, smaller vessels. Black Cruise Club clients
expect a more upscale experience, hence BCC’s
selection of only balcony staterooms on some
cruises, rather than the lower-cost inside cabins that
don’t have balconies or windows. “Our clients can
afford better choices, and that’s exactly what they
expect,” says Williams.
While the name Black Cruise Club might imply
that there’s something to join, it’s totally open to
the public. At this time, formal membership is not a
requirement, and association with the club is
limited to “liking” its Facebook page - no cruise
booking required.
About Black Cruise Club:
Black Cruise Club is a project of Cruise Holidays
franchise owner Aubrey Williams. Black Cruise
Club organizes annual black cruises on cruise lines
such as Roya