Innovative Black Entrepreneur Launches Toddler Walking Shoes With Better Foot Support and Comfort
Most people refer to Yolandra Rodgers as the Baby Shoe Lady , consequently , she is the brains behind the successful baby shoe store at TippyTotShoes . com , You heard it right – A Black woman entrepreneur falling into the ranks of other successful women business owners !
Yolandra started her entrepreneurial journey in 2013 in pursuit to reach families with beginner walking toddlers . Her focus was to market a shoe solely for fashionable , healthy and happy feet . During a period of observation and research , she noticed so many toddlers in clunky shoes and sneakers , she decided to launch TippyTotShoes . com , a high-quality baby shoe with excellent foot support and comfort that helps to increase walking efficiency .
With her first social media post , she gained the likes and gratification of family and friends of a classic shoe that many thought was non-existence . Yolandra ’ s concept changed the game and put a new spin on it with a variation of styles , colors and textures for any occasion . She instantly received rave reviews and positive feedback . Sales began to soar as she continued to market relentlessly across all social media platforms .
It ’ s Worth the Investment
Tippy Tot Shoes have taken off and selling just as fast as they restock . Parents all seem to love the improvement in their toddlers walk and most certainly the compliments . Yolandra recalls being an invitee at a Children ’ s Health Fair , whereas , a panel of Pediatric Podiatrist states “ leather hard bottoms contribute tremendously in your baby ’ s first steps . It ’ s therapeutic as they learn to walk ” One couple backing “ If it wasn ’ t for Tippy Tot Shoes during the early stages of their son beginning to walk , the odds would be zero to none . He really struggled to get going but these shoes gave him an added boost .” Although , Yolandra attest that most will walk in their own timing , it ’ s imperative to know that great shoes make a huge difference .
Tippy Tot Shoes info @ tippytotshoes . com ( 800 ) 944-7837
Scaling Up
Tippy Tot Shoes Yolandra Rodgers New York , New York Fall 2018
Yolandra Rodgers , CEO & Founder of Tippy Tot Shoes
Yolandra ’ s participation in the FedEx Small Business Competition heightened the brands awareness that garnered the attention of marketers , advertising agencies , sponsors , and consumers , all who rallied behind her growth . Subsequently , ICCC ( Inner City Capital Connections ) – partnered as a gateway to promote sustainable business growth in underserved communities across the country . It helps to bridge the gap for the 75 % of inner-city businesses that need capital , but that cite lack of knowledge and relationships as key barriers to obtaining it .
Yolandra acknowledge that ICCC recognized her efforts and pushed her for long-term success . She was nominated to attend an executive level training that would position her for job creation and capital acquisition . In addition , since November 2017 , she was invited to meet 400 + guests during the 12th Annual Inner City Capital Connections National Conference in New York , NY . This event allowed an opportunity to network with corporate partners , meet award winning speakers , acquire new suppliers , and spark the interest of investors .
Yolandra was recently recognized by Harlem ’ s Fashion Row , the most prestigious platform for multicultural fashion designers . HRF Editor-in-Chief , Brandice Daniel highlights , “ Rodgers has turned a small solution into a successful home-run business !” TippyTotShoes . com is now a go-to retailer for beginner walking toddler shoes . Whether your options are soft soles or hard bottoms , each pair helps to support : wobbly ankles , flat-footed steps , arch support , muscle tone and ligaments while strengthening legs and feet . And to spice things up with a bit of flair , she ’ s developed a line of “ Shoe Kilties / Tassels ” that everyone loves for those special dress-up occasions . You simply can ’ t put a price on quality for healthy feet – It ’ s so much more than walking !
For more details and / or to make a purchase , visit www . tippytotshoes . com Follow on social media : Instagram – www . instagram . com / tippy _ tot _ shoes Facebook – www . facebook . com / TippyTotShoes /
Program Success 3 Sepetmber 2018