Innovative Black Entrepreneur Launches Toddler
Walking Shoes With Better Foot Support and Comfort
Most people refer to Yolandra Rodgers as the Baby
Shoe Lady, consequently, she is the brains behind the
successful baby shoe store at TippyTotShoes.com,
You heard it right – A Black woman entrepreneur
falling into the ranks of other successful women
Yolandra started her entrepreneurial journey in
2013 in pursuit to reach families with beginner
walking toddlers. Her focus was to market a shoe
solely for fashionable, healthy and happy feet.
During a period of observation and research, she
noticed so many toddlers in clunky shoes and
sneakers, she decided to launch TippyTotShoes.
com, a high-quality baby shoe with excellent foot
support and comfort that helps to increase walking
With her first social media post, she gained the
likes and gratification of family and friends of a
classic shoe that many thought was non-existence.
Yolandra’s concept changed the game and put a
new spin on it with a variation of styles, colors and
textures for any occasion. She instantly received
rave reviews and positive feedback. Sales began to
soar as she continued to market relentlessly across
all social media platforms.
It’s Worth the Investment
Tippy Tot Shoes have taken off and selling just
as fast as they restock. Parents all seem to love
the improvement in their toddlers walk and most
certainly the compliments. Yolandra recalls being an
invitee at a Children’s Health Fair, whereas, a panel
of Pediatric Podiatrist states “leather hard bottoms
contribute tremendously in your baby’s first steps.
It’s therapeutic as they learn to walk” One couple
backing “If it wasn’t for Tippy Tot Shoes during the
early stages of their son beginning to walk, the odds
would be zero to none. He really struggled to get
going but these shoes gave him an added boost.”
Although, Yolandra attest that most will walk in
their own timing, it’s imperative to know that great
shoes make a huge difference.
Tippy Tot Shoes
Yolandra Rodgers, CEO & Founder of Tippy Tot Shoes
Yolandra’s participation in the FedEx Small Business Competition heightened the brands
awareness that garnered the attention of marketers, advertising agencies, sponsors, and
consumers, all who rallied behind her growth. Subsequently, ICCC (Inner City Capital
Connections) – partnered as a gateway to promote sustainable business growth in
underserved communities across the country. It helps to bridge the gap for the 75% of
inner-city businesses that need capital, but that cite lack of knowledge and relationships
as key barriers to obtaining it.
Yolandra acknowledge that ICCC recognized her efforts and pushed her for long-term
success. She was nominated to attend an executive level training that would position
her for job creation and capital acquisition. In addition, since November 2017, she was
invited to meet 400+ guests during the 12th Annual Inner City Capital Connections
National Conference in New York, NY. This event allowed an opportunity to network
with corporate partners, meet award winning speakers, acquire new suppliers, and spark
the interest of investors.
Yolandra was recently recognized by Harlem’s Fashion Row, the most prestigious
platform for multicultural fashion designers. HRF Editor-in-Chief, Brandice Daniel
highlights, “Rodgers has turned a small solution into a successful home-run business!”
TippyTotShoes.com is now a go-to retailer for beginner walking toddler shoes. Whether
your options are soft soles or hard bottoms, each pair helps to support: wobbly ankles,
flat-footed steps, arch support, muscle tone and ligaments while strengthening legs and
feet. And to spice things up with a bit of flair, she’s developed a line of “Shoe Kilties/
Tassels” that everyone loves for those special dress-up occasions.
You simply can’t put a price on quality for healthy feet – It’s so much more than walking!
For more details and/or to make a purchase, visit www.tippytotshoes.com
Follow on social media: Instagram – www.instagram.com/tippy_tot_shoes
Facebook – www.facebook.com/TippyTotShoes/
Program Success 3 Sepetmber 2018