Program Success December 2019 | Page 11

Laura Dorsey Master Story Teller Jacksonville , Florida December 2019
Program Success 11 December 2019
I ’ m Laura Dorsey , The Master Storyteller . I did not start out this way . I started as an educator . I believed in the old proverb which states : Tell me a fact , and I will learn ; tell me a truth , and I will believe ; but tell me a story and it will live in my heart forever . I wanted my students to learn , but I also wanted them to remember what they learned . I started incorporating stories into my lesson plan . The question became , once I left the classroom , what was I going to do with this passion that I had . With the help of many people , storytelling turned into a business .
I always used to say that I was not an artist . I cannot draw a straight line with a pencil and a ruler . I played the violin for 12 years and I am still tone deaf . Now that I have discovered my passion , I realize that I am an artist . Good storytelling is an art form . As a master storyteller , words are my tools of the trade . If you do not have a master storyteller in your life , let me tell you a few reasons why you should :
• As a master storyteller , I tell one-and only one-story at a time . My company is a boutique firm and I only work with the client in front of me , just telling their story . I am a good listener and I never write a story about someone that I have not interviewed . As my tag line says , I can capture your voice and expand your reach .
• It is vital that I provide a visual image of what you are saying so the audience can picture it in their mind . Anything that enables someone to see what you are saying makes the message far more effective .
• As a master storyteller , I am able to inspire . Effective stories are personal , and others can see themselves in the story which is why it is so compelling
• The takeaway is the most critical part of the story . What do you want the audience to know about you ? What is your end goal in wanting to tell your story ?
I have a wide range of clients from famous celebrities to small business entrepreneurs . Olympic Gold Medalist , Bob Beamon , has been my client for many years . When he needed a commencement speech , I wrote the speech because I understood what he wanted to convey to the graduating class . They were so enamored by him ; they recorded the speech and it is now on YouTube . As his personal PR person , whenever anyone needs a bio about him or information for a press release , I am the go-to person for the task . Lena Graham-Morris was named 2018 Orlando Business Journal Women Who Mean Business based on the nomination profile that I wrote .
In this day and age of mass communication , one of the most endearing and valuable tools is transporting your ideas into your story . When people remember the story , they remember the point and they remember you . A great brand is a story well told . If you would like me to tell your story , visit my website at www . lauradorsey . net and click on the contact me section .

www . lauradorsey . net