Program Directions - Page 7

how our acquisition program works: EDGE AND NON-EDGE SOFTWARE USERS Acquisition Program 01 STEP Page Location DRIVERETAIL.COM WEBSITE GO TO THE DRIVERETAIL.COM WEBSITE HOME PAGE: • Click "Products" tab at top navigation bar and select a category under "DIRECT MAIL MARKETING" • Preview 600+ professionally designed mailers from 40+ categories and select the mailer you want sent to your prospective new customers • From the Product Page of the mailer you selected, click "PURCHASE A LIST" underneath "ONLINE POST OFFICE" options Directions UPLOAD OWN LIST PURCHASE A LIST CUSTOMIZE Upload your own list of customers and send this direct mail design template (no minimum print quantity) Purchase a trageted list of customers and send this direct mail design template (no minimum print quantity) Customize this direct mailer by changing headlines, copy, and jewelry images (1000 pcs. minimum print quantity) 02 STEP ONLINE POST OFFICE ON THE ONLINE POST OFFICE PAGE: • Enter your Edge ID or Program Key issued to you upon completion of your store registration • Enter Direct Mailer Contact Details including your Call-to-Action (Promotional Offer and Disclaimer) • Select Postage Class and Confirm Mailing Date • Click "I Understand" to avoid sending multiple mailings to the same address (See step 4 below) • Click "I Agree" to be redirected to our geo-targeting tool 03 STEP GEO-TARGETING TOOL SELECT "GENERATE A TARGETED DIRECT MAIL LIST" TO GO TO GEO-TARGETING TOOL: • Under "Geography" select option "Radius around an address" and enter your store address in search bar • Click your store address that will appear as a validated address in the drop-down menu • To the right of the address bar, move the "Radius (miles)" bar to increase or decrease your search distance • Below the map, keep the "Demography" at "Single Use" - don't change this setting 04 STEP GEO-TARGETING TOOL • Underneath "Demography", click the drop-down menu arrow underneath "Database Type" and select "Consumer" • Click the drop-down menu arrow underneath "Search Field" and be sure to select "Unique Addresses Only". Keep the "Search Value" as "Yes" and click the + button • Add as many additional "Search Field" criteria (Age, Gender, HHI, etc.) as needed to better fit your search to your customer profile • Click "Next" 05 STEP DATA QUALITY AND REVIEW OPTIONS DATA QUALITY OPTIONS PAGE: • Data Quality Options have been pre-selected, so do NOT change • Be sure the "Remove Duplicates" and "By Address" are both checked • Click "Next" REVIEW OPTIONS PAGE: • This page allows you to simply review all of your options selected • Click "Next" 06 STEP PAYMENT PAYMENT PAGE: • Please note you are purchasing your List and Data Quality Service ONLY. A separate Order Confirmation email will be sent to you for Printing + Postage charges (Total x Product Price) associated with your job. • Click "I Understand" • Click a payment option (PayPal, PayPal Credit, or Debit/Credit Card) and enter your credit card information • The Printing + Postage charges associated with your job will be emailed to you and your credit card on file will be charged Denotes Important Step 6