it costs 5x as much to attract a new
customer, than to keep an existing one.
NO MINIMUM PRINT QUANTITIES on all retention postcards.
TO "AUTO SEND" BIRTHDAY AND
ANNIVERSARY MAILERS FROM THE EDGE
SOFTWARE, PLEASE CALL 770-937-0735
breaks through the clutter.
Jumbo-Sized Women's Birthday Card
PRODUCT ID: BX2
OFFER on all our postcards
to drive store traffic.
WHY EXECUTE A
Proactively focusing on customer
retention reduces marketing
costs and increases your store's
profitability because repeat
customers spend more and refer
like-minded buyers. Our program
allows you to build loyalty,
trust, and repeat customers by
automatically sending out Birthday
and Anniversary direct mailers to
your best customers directly from
your Edge Software - or the Drive
Retail website for Non-Edge Users.
HOW MUCH ARE YOUR EXISTING
CUSTOMERS CONTRIBUTING TO
YOUR CURRENT SALES?
IDENTIFY AND AUTO SEND
Birthday and Anniversary
direct mailers to these customers.
RETENTION PROGRAM BY THE NUMBERS
It costs 5x as much to attract a new customer, than to keep an
18% Only 18% of companies focus on retention strategies vs. a 44%
focus on acquisition strategies.
33% Repeat customers spend 33% more than existing customers.
70% The probability of converting an existing customer is 60-70%
vs. 5-20% for a new prospect.
89% 89% of businesses see customer experience as a key factor in
driving customer loyalty and retention.
80% of your profits will come from
just 20% of your existing customers.
95% Increasing customer retention rates by 5% increases profits
driveretail.com 3 easy, affordable and effective marketing for jewelers