Program Directions - Page 4

Retention Program it costs 5x as much to attract a new customer, than to keep an existing one. NO MINIMUM PRINT QUANTITIES on all retention postcards. TO "AUTO SEND" BIRTHDAY AND ANNIVERSARY MAILERS FROM THE EDGE SOFTWARE, PLEASE CALL 770-937-0735 UNIQUE PERSONALIZATION breaks through the clutter. Jumbo-Sized Women's Birthday Card PRODUCT ID: BX2 CUSTOMIZED PROMO OFFER on all our postcards to drive store traffic. WHY EXECUTE A RETENTION PROGRAM? Proactively focusing on customer retention reduces marketing costs and increases your store's profitability because repeat customers spend more and refer like-minded buyers. Our program allows you to build loyalty, trust, and repeat customers by automatically sending out Birthday and Anniversary direct mailers to your best customers directly from your Edge Software - or the Drive Retail website for Non-Edge Users. HOW MUCH ARE YOUR EXISTING CUSTOMERS CONTRIBUTING TO YOUR CURRENT SALES? IDENTIFY AND AUTO SEND Birthday and Anniversary direct mailers to these customers. 20% RETENTION PROGRAM BY THE NUMBERS 5x It costs 5x as much to attract a new customer, than to keep an existing one. 18% Only 18% of companies focus on retention strategies vs. a 44% focus on acquisition strategies. 33% Repeat customers spend 33% more than existing customers. 70% The probability of converting an existing customer is 60-70% vs. 5-20% for a new prospect. 89% 89% of businesses see customer experience as a key factor in driving customer loyalty and retention. 80% of your profits will come from just 20% of your existing customers. 95% Increasing customer retention rates by 5% increases profits by 25-95%. driveretail.com 3 easy, affordable and effective marketing for jewelers