New Mover Program
families moving into homes in your
community are valuable new customers.
NO MINIMUM PRINT QUANTITIES on all our "Welcome to the Neighborhood" postcards.
with your city name and customer's
last name engraved on key chain,
breaks-through the clutter.
Jumbo-Sized "Welcome to the Neighborhood" Card
PRODUCT ID: WX1
OFFER on all our new mover
postcards to drive store
Customer's last name
engraved into key chain!
WHY EXECUTE A NEW MOVER PROGRAM?
New movers are actively looking to build local
relationships while settling into their new
communities. Feeling at home is essential to
these households; they are spending more money
procuring home goods, services, and utilities as
well as other products, like jewelry, that they may
have frequently purchased prior to moving. Since
these customers haven't formed relationships
yet with community retailers, their loyalties and
trust haven't formed yet either - which provides
you a unique opportunity to turn this group into
regular customers before your competitors get
to them. By targeting this fresh, new group of
high-value prospects each and every month, our
program can help you acquire new customers
and grow your business to new heights.
HOW OUR NEW MOVER PROGRAM WORKS:
1. Under "Products" tab, select "Welcome to the
Neighborhood" category, select design, and
on Product Page click "Purchase a List"
2. Fill-out Online Post Office information and
click "I Agree" to go to our geo-targeting tool
3. Click "Generate a targeted direct mail list"
4. Click "Radius around an address" and enter
your store address
5. Underneath "Database Type" select "New
Mover" and for "Search Field" select "Unique
Addresses Only", keep "Yes" for "Search
Value", then click +
6. Click "Search Field" again and select "Number
of Days Old", enter "30" in "Search Value", then
"WELCOME TO THE NEIGHBORHOOD"
PROGRAM BY THE NUMBERS
20% According to the US Census Bureau, 17-20% of the population
moves each year.
Studies show that new movers are five times more likely to
become loyal customers compared to a settled household.
$170 New movers spend more on average in their first six months
than a typical consumer does in three years.
50% New movers are 8-50% more responsive to direct mailers
compared to settled households.
72 New movers to your neighborhood typically develop 72+
new business relationships shortly after they move.
38-42 New movers are young and affluent by income group. A typical
mover is 38-42 years old with an above average income.
driveretail.com 9 easy, affordable and effective marketing for jewelers