TOP MARITIME WOMEN IN NIGERIA
Anita De Werd
A
nita de Werdis an experienced and
energetic business leader in
global organizations, both in
corporate and regional roles. An expert in
transformational leadership, she has a
track record in building global brands that
differentiate their value proposition in the
market. Her chain of successes is achieved
by focusing on customer insights, working
with open-minded leaders and
approaching the market in innovative
ways.
Anita is the Head of Marketing and
Business Development Maersk Africa. She
is a Member Board of Management, Global
Head of Marketing, Safmarine. From 2015 -
2019, she was also Member Board of
Management, Global Head of Strategic
Marketing and Business Development,
Damco at The Hague, Netherlands where
she was involved in building a new
department as strategic growth lever for
Damco, developing strategic partnerships
based on synergies across the Maersk
organization to drive a more effective and
integrated business etc.
Anita also worked with Teva
P h a r m a c e u t i c a l s i n A m s t e rd a m ,
N e t h e r l a n d s a s D i re c t o r, G l o b a l
C o m m u n i c a t i o n s wh e re s h e w a s
responsible for strategic communication
for 20,000 global non-desk employees,
and acted as a partner, teacher and coach
t
o
communications
colleagues on the global sites. She was a trusted adviser
to operations leaders for their business needs.
From 2013 -2015, Anita worked with Philips Lighting in
Amsterdam as Global Head of Brand Management. Her
work schedule entailed stakeholder engagement
sessions to enhance customer insights and deploy
gained knowledge in campaigns, packaging and
communications and roll out of brand related programs
for the Lighting business. She was also responsible for
training among other responsibilities.
Anita attended IMD Business School Executive
Education, and obtained a degree in Leadership (1918).
She also holds MBA degree in Customer Based
Management (1998-2001). She had earlier attended
Hotel School, The Hague from 1989-1991. She is a
certified Expert Marketing Professional at the
Netherlands Institute of Marketing.
S h e wa s c o m m i t t e e m e m b e r M a rke t i n g a n d
Communications in Special Olympics, an organization
that helps individuals with intellectual disabilities
overcome barriers through sports.Anita has extensive
experience in stakeholder management and has a
proven track record in creating successful teams in
international work settings. She is knowledgeable
about branding, getting employees engaged with new
b r a n d s , a n d d ev e l o p i n g a n d i m p l e m e n t i n g
communication strategiesin line with organizational
objectives.
Anita has extensive experience in
stakeholder management and has
a proven track record in creating
successful teams in international
work settings. She is
knowledgeable about branding,
getting employees engaged with
new brands, and developing and
implementing communication
strategiesin line with
organizational objectives.
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