AVL Media Group Now
Distributing Broadata
Communications
Broadata Communications, a manufacturer of
commercial audio/video solutions, has an-
nounced a new partnership with AVL Media
Group to serve as the sole distributor of its IP,
HDBaseT, and fibre-based AV solutions into the
Canadian market.
“It is rare that we identify a product line that is
‘best in class’ in terms of user experience, perfor-
mance, and value,” says Andrew Hope, managing
director at AVL Media Group. “Broadata’s highly
versatile products, leading edge technology, and
proven expertise will allow us to help our custom-
ers deliver a superior end-user experience whilst
at the same time greatly simplifying deployment.”
“We are set to increase our presence in the
Canadian commercial AV market with innovative
solutions that make it easier than ever to deploy,
manage, transport, and distribute AV signals in
this growing market segment,” adds Jim Banda,
Broadata’s VP of sales.
For more information, contact AVL Media
Group: 514-400-0110, salesinfo@avlmediagroup.
com, www.avlmediagroup.com.
AUDIO
CAREER
SURVEY
70%
Focusrite Group Acquires Adam Audio
The Focusrite Group, which includes the Focusrite, Focusrite Pro, Novation, and
Ampify Music brands, has acquired German studio monitor company Adam
Audio GmbH. This is the first acquisition for The Focusrite Group since going
public in 2014. Adam Audio will continue to operate out of its main offices in
Berlin, Germany,
under the leader-
ship of Christian
Hellinger.
“Adam Audio
is undeniably
a leader in the
field of electro-
acoustics …
Even so, I know
the team has no
interest in resting
on their laurels,”
says Tim Carroll,
FOCUSRITE CEO TIM CARROLL (LEFT) & ADAM AUDIO’S CHRISTIAN HELLINGER
CEO of the Fo-
cusrite Group. “We need to ensure they receive all the support they require to
continue raising the sonic bar. That our two companies are so aligned from a
cultural perspective reassures me that, as we increasingly work together, great
things will happen.”
Adam Audio is distributed in Canada by HHB Canada.
For more information, go to www.focusrite.com.
Professional Sound recently surveyed audio pros on various aspects of their careers. Here are the results…
A huge majority, 94%, say a
general, wide-reaching knowledge
of many aspects of audio is more
important to the job than a very
specialized area of knowledge
of respondents are self-employed
79% say ongoing education/professional development is
very important to their success
Since beginning your career in audio, have you switched
which segment of the industry you work in (i.e. switched
from recording to live sound, for example)?
18%
15%
30%
30%
Yes, once
Yes, multiple times
Yes, I work in several segments at once
No
In which of the following areas would some education/
professional development be most advantageous to your
career?
21%
12%
9%
27%
9%
3%
12%
6%
Audio networking (i.e. Dante, AVB, etc.)
Room acoustics
Studio-based engineering
Live sound engineering
System design & integration
Broadcast engineering
Audio for new media (virtual & augmented reality, etc.)
Other
If you could give one piece of advice to your younger self
that would’ve helped your audio career, what would it be?
“Keep up with as much technology as possible as there is a lot of
cross-over in the audio industry.”
“Audio is more than sitting behind a console. Always learn as
much as you can from others along the way.”
“Schedule more time than you think is needed and charge
a living wage.”
“Work hard, be honest, and try to add value in every situation.”
PROFESSIONAL SOUND 17