Professional Sound - June 2022 - Page 15

Audio-Technica Promotes Evan Groom to Strategic Partnerships & Product Manager
Audio-Technica announced the promotion of Evan Groom to the position of strategic partnerships and product manager . The announcement was made by Kurt Van Scoy , Audio-Technica U . S .’ s executive director of product management and expands A-T ’ s global focus on certifications and integrations with third-party manufacturers .
In his new position , Groom is responsible for establishing corporate alliances to achieve key certifications for various Audio-Technica products globally . He will also identify and coordinate the creation of any materials to successfully integrate product control / communication with third-party products such as those from QSC , Crestron , and Symetrix . This process begins at the product ideation stage and culminates with a successful certification or third-party integration , to assure A-T customers of the highest level of interoperability . In addition to identifying , developing , and executing new strategic partnership opportunities for A-T , Groom will also be responsible for cultivating and maintaining relationships among its existing strategic partners , solving any possible issues , communicating their needs , and creating overall synergy among the brands . Additionally , he will work closely with Audio-Technica ’ s marketing department to develop key end-user programs designed to maximize A-T ’ s relationships with its strategic partners in their target markets .
Groom began with Audio-Technica in 2012 and has most recently held the title of product manager , where he has been key in the development of products focusing on a range of market segments . He will continue with product management duties in his newly-expanded role .
Van Scoy states , “‘ Audio-Technica plays well with others ’ is a reputation we have garnered over the years , and our products are going to represent only one portion of an end user ’ s workflow . No brand is an island , and it ’ s vital that we work together where we can to make sure we are all making products that seamlessly integrate . The appointment of Evan to this new role will emphasize this approach and provide us even more opportunities to be the connecting tissue between users and their prized gear setups , offering them the tools to excel at their craft .”
For more information , contact Audio-Technica Canada : 450-506-0245 , info @ audio-technica . ca , www . audio-technica . ca .