Synthax Appoints GerrAudio as New Exclusive Canadian Distributor for RME
Synthax , RME ’ s master distributor for the Americas , has announced the appointment of GerrAudio Distribution as the exclusive distributor for RME in Canada . GerrAudio will provide a dedicated market focus in RME ’ s product categories and increase RME ’ s brand presence , application support , and profile across the country .
Founded in 1996 , RME provides a complete range of audio interfaces , converters , microphone preamps , and network audio solutions , which are at the centre of applications ranging from home studios , high-end recording , live performance , scientific research , and critical infrastructure projects . Ð
“ Our business has gone from being razor-focused on home recording and MI – where RME is very well known for high quality , high-end recording solutions – to major install , live sound , immersive audio , and test and measurement markets ,” says Derek Badala , director of sales for Synthax . “ That ’ s one reason we ’ re attracted to GerrAudio . With the brands GerrAudio represent and their overall approach , we can further broaden the success of RME in Canada , along with our other brands , Ferrofish , Appsys , and myMix .”
“ We ’ ve been huge fans of RME ’ s technology for a long time , and often find ourselves suggesting their products to customers as a means to complete a design involving one of our other brands ,” says Geoff Maurice , GerrAudio VP and director of sales . “ RME ’ s reputation and product range compliments our current lineup beautifully , and gives us the ability to more closely integrate RME solutions into our ‘ whole system ’ approach ,” Maurice adds .
“ In recent years we ’ ve really focused more on education and a personalized
GERRAUDIO ’ S PETER SNELGROVE & GEOFF MAURICE
approach to help people do their job better , faster , and smarter ,” Badala says . “ And GerrAudio operates under the same mantra , so there ’ s a really good synergy in this partnership .” Both Badala and Maurice see this new partnership as a natural extension of what their respective companies do . As Maurice explains , “ I see them as being very similar to us – as a company and as individuals ; a very technical company with a deep knowledge base . I think that ’ s the reason we have that chemistry .”
For more information , contact GerrAudio Distribution : 613-342-6999 , sales @ gerr . com , www . gerr . com .
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