Sarah Lima Joins SFM ’ s Pro Audio Team
SFM has appointed Sarah Lima to the pro audio division as market development specialist , systems and control . Lima is now working directly with SFM ’ s systems brands to develop marketing plans , training programs , and trade show presence , as well as to expand the network of dealers and pro users across Canada .
Over the past decade , Lima has developed extensive experience in medium- and large-scale audio / video projects working with industry leaders and as an entrepreneur . She brings to the new role a background in project coordination , technical sales , and system programming .
Lima will be reporting to Joey Molino , director of brand management . “ Sarah ’ s skill set is a great fit for the company and we are very happy to have her join the team ,” he says . “ Her knowledge and friendly demeanour enable her to create high-trust relationships .”
Lima works out of Toronto and can be reached at sarah . lima @ sfm . ca or by phone at 1-800-363- 8855 , ext . 2242 .
For more information , contact SFM : 800-363-8855 , info @ sfm . ca , www . sfm . ca .
Cedar Audio Appoints Audio Forensic & Security Channel Specialist for Canada
SFM ’ S SARAH LIMA
Cedar Audio has appointed Norman Verrall and his business , Norm ’ s Company , as its Canadian forensic and security
NORMAN VERRALL specialist . The new partnership brings Verrall out of retirement to revive his longstanding relationship with Cedar .
As the former sales manager at HHB Canada ( Now YSL Pro ), Verrall supplied Cedar to Canadian mastering studios , post studios , broadcasters , and more for 20 years . Prior to that , he was the technical manager for Studer , which was Cedar ’ s first Canadian dealer .
“ As our product ranges developed , Norman was also instrumental in bringing them to the attention of the Canadian forensic and surveillance communities . There ’ s no one in Canada who understands Cedar systems better than he does ,” says Cedar ’ s Managing Director Gordon Reid . “ We were therefore very sad when he announced his retirement in 2018 , but the lure of new Cedar products and our customers proved too great for him to stay away for long . Today , he ’ s bringing his own company into the audio forensics and security arenas as well as taking over the sales and support of our flagship Cedar Cambridge systems for the Canadian archives and libraries , many of whom are existing Cedar users .”
Norm ’ s Company is based in Toronto and can be reached at 416-702-6333 or normsco @ sympatico . ca .
For more information , go to www . cedaraudio . com .
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