SIGNALS
AVL’S ONTARIO SALES DIR., ROB PORETTI
AVL Media Group Now the
Canadian Distributor for
Wisycom
Wireless systems manufacturer Wisycom has
appointed AVL Media Group as its new distribu-
tor in Canada.
“We are pleased to start this collaboration
with an experienced partner in Canada and
I am confident that with its solid knowledge
and local expertise, AVL Media Group will be
able to serve our current and future customers
promptly, efficiently, and in the best way possi-
ble,” says Massimo Polo, Wisycom VP.
“With the ongoing changes in relation to
the 600 MHz frequency band, the need for
agility in wireless is paramount and Wisycom
with its wideband technology grants the most
flexibility and complete range on the market. I
look forward to working with my team and our
network in bringing hassle-free solutions to the
Canadian market,” adds Andrew Hope, manag-
ing director at AVL Media Group.
“One of our immediate goals is to provide
exceptional support to any customers that are
affected by the 600 MHz spectrum repack,”
continues Hope. “These devices are interopera-
ble with most popular wireless manufacturers’
equipment and Wisycom is the only manufac-
turer that integrates wideband technology with
three times the bandwidth of anything else
currently available.”
For more information, contact AVL Media
Group: 514-400-0110,
[email protected],
www.avlmediagroup.com.
12 PROFESSIONAL SOUND
SFM Partners with LS
Media to Distribute
Avid Live Sound
Products in Canada
SFM and LS Media have announced
that Avid Live Sound products are
now distributed and supported in
Canada by SFM. Under this new
arrangement, LS Media will contin-
ue to serve as the face of Avid Live
Sound products in Canada, under
contract with SFM.
LS Media will remain active and
continue to offer Avid certifi-
cations, as well as training and
system commissioning to the
live production field. Hugo Larin,
founder and director of LS Media,
will continue service to ensure
(L-R) LS MEDIA’S HUGO LARIN WITH SFM’S RANDAL TUCKER & JOEY MOLINO
continuity for Avid Live Sound
product users in Canada.
“Hugo and LS Media have done an outstanding job over the past dozen years
representing the line of Avid Live Sound products in Canada. Combining SFM’s robust
technical, financial, logistical, and service resources with Hugo’s deep technical sales ex-
pertise will allow us to not only continue the impressive growth trajectory achieved by
LS Media over the years, but to continue to do so at scale,” says Randal Tucker, president
and CEO of SFM.
For more information, contact SFM: 514-780-2070, [email protected], www.sfm.ca. Or
contact LS Media: 514-990-7867, [email protected], www.lsmediapro.ca.
New Bluetooth Standard Unveiled at CES 2020 Promises
a World of Improvement
At the 2020 Consumer Electronics Show (CES)
in Las Vegas, the Bluetooth Special Interest
Group (Bluetooth SIG) announced a new
Bluetooth standard that it says will greatly
enhance the audio experience in significant
ways. Called the LC3 audio codec, or just LE
Audio, Bluetooth SIG says it will deliver higher
data rates using less energy, bring Bluetooth to
hearing aids, and allow for multi-stream audio
and location-based audio sharing.
“Extensive listening tests have shown that
LC3 will provide improvements in audio quality over the SBC codec included with Clas-
sic Audio, even at a 50 per cent lower bit rate. Developers will be able to leverage this
power savings to create products that can provide longer battery life or, in cases where
current battery life is enough, reduce the form factor by using a smaller battery,” says
Manfred Lutzky, head of audio for communications at Fraunhofer IIS.
Multi-stream audio will enable the transmission of multiple independent, syn-
chronized audio streams. This means that for the first time, an audio source device like
a smartphone could send synchronized audio streams to multiple devices, such as
wireless headphones.
The Bluetooth SIG also says that LE Audio will enable the development of Bluetooth
hearing aids that bring the benefits of Bluetooth audio to people with hearing loss.
Another promised benefit of LE Audio is Bluetooth audio sharing that can be per-
sonal or location-based. “Location-based audio sharing holds the potential to change
the way we experience the world around us,” says Peter Liu of Bose Corporation. “For
example, people will be able to select the audio being broadcast by silent TVs in public
venues, and places like theatres and lecture halls will be able to share audio to assist
visitors with hearing loss as well as provide audio in multiple languages.”
For more information, go to www.bluetooth.com.