SIGNALS
New Pro Audio Segment Propels The 2018 NAMM Show
The musical instrument , pro audio , and event technology industries came together in Anaheim , CA for The NAMM Show 2018 , which was held from Jan . 25-28 at the Anaheim Convention Center and surrounding area . With an increased presence from production technologies exhibitors and attendees , this year ’ s show was a crossroads of business opportunities with countless product debuts , over 500 educational sessions , and 115,085 registered industry professionals roaming the halls – a nine per cent increase over 2017 .
The 2018 NAMM Show boasted an eight per cent increase in international attendees with representation from over 100 countries totaling 19,356 registrants . Across The NAMM Show Campus , including the new pro audio-focused ACC North hall , about 7,000 brands and nearly 2,000 exhibiting companies were on display . The expansion into the new building saw increased pro audio and event technology participation , contributing to a nine per cent overall growth of exhibitors at the show .
Lin Buck , director of U . S . sales for Canadian speaker manufacturer Adamson Systems Engineering , which exhibited in the ACC North building , says , “ For years I ’ ve wanted something like this to happen . The expansion to pro audio and technology is so important because it ’ s a different market but here at the show , it brings us together .”
The inaugural AES @ NAMM program included four training academies , a variety of tutorials and workshops , and whitepaper presentations , resulting in more than 300 total sessions .
The Event Technology sessions curated by ESTA , the Pro Production Sessions presented by FOH and PLSN magazines , as well as programming from Lighting & Sound America / PLASA gave emerging and established professionals the opportunity to learn from industry luminaries in a series of sessions and tracks . Next year , The NAMM Show returns to Anaheim from Jan . 24-27 , 2019 . For more information , contact NAMM : 760-438-8001 , info @ namm . org , www . namm . org .
Prolight + Sound & Musikmesse to Combine Audio , DJ & Recording Segments
Musikmesse and Prolight + Sound organizers have announced that for 2018 , the audio , DJ , and recording segment is being given a new and central presentation platform . Prolight + Sound will run from April 10-13 while Musikmesse is being staged from April 11-14 , 2018 in Frankfurt , Germany .
The new central area for the audio , DJ , and recording segment means exhibitors who used to be spread over several halls at the two fairs will make their presentations together in Hall 4.1 . This makes for shorter walking distances for visitors and optimum target-group reachability for exhibitors . Hall 4.1 will be a component part of both Musikmesse and Prolight + Sound and integrated into the visitor marketing and information services of both events .
The focus of the hall will be on products of interest to both professional users from the event and media technology segment and musicians , music producers , and musical instrument retailers . The products include microphones , effects and signal processors , cables , mixing desks , control units , monitoring tools , production tools , and recording hardware and software . As in the past , visitors will find products for live PA systems and fixed installations in Hall 3.1 .
Also part of Hall 4.1 is the Silent Stage area , which was launched in 2017 and presents a new stage concept for clean sound and effective monitoring , as well as the Sound & Recording Lounge , which offers lectures on mixing , miking , and production .
For more information , go to www . prolight-sound . de .
PHOTO : MESSE FRANKFURT EXHIBITION GMBH / JOCHEN GUNTHER PHOTO : JESSE GRANT / GETTY IMAGES GETTY IMAGES FOR NAMM
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