FORWARD-
THINKING
FOR
40 YEARS
SOLOTECH CELEBRATES A MILESTONE ANNIVERSARY
By Kevin Young
S
ince being founded in Montreal
in 1977, Solotech has become a
world-class provider of technical
solutions and services for a broad
range of clients, market sectors, and appli-
cations worldwide.
Since marking their 35 th anniversary
in 2012, the company has continued to
expand and evolve with the goal of bet-
ter serving its growing client base while
adopting and deploying leading-edge
technologies from the various tech seg-
ments it covers.
For insight into their recent efforts,
operations, and future trajectory, Profes-
sional Sound approached Philip Giffard and
Martin Chouinard, presidents of Solotech’s
Sales and Integration and Rental Divisions,
respectively, as well as President and CEO
Martin Tremblay.
Solotech announced Tremblay’s appoint-
ment as president and CEO on June 1 st ,
30 • PROFESSIONAL SOUND
2017. He boasts years of experience in en-
tertainment and technology, having served
as president and CEO of Ubisoft before
moving to L.A. to fill the role of president/
CEO and, ultimately, president of world-
wide studios for Vivendi Games, and later
as president of Warner Brothers Interactive
Entertainment (WBIE) and executive VP of
strategy and development for the Just for
Laughs Group.
Tremblay’s diverse experiences in the
entertainment and technology fields are
a good fit for Solotech’s ongoing growth
and evolving vision and there’s definitely a
connection between his background and
Solotech’s expertise. In each case, he’s been
integral in providing support and tools
to colleagues, clients, and consumers in
terms of design, engineering, and ensuring
that products that may not necessarily fit
together at first glance, work flawlessly to
realize a common vision.
Tremblay's current focus for the com-
pany is unsurprisingly forward-looking. The
question he poses is: “What is the business
going to look like, say, five years from now?”
Obviously, the need for traditional pro-
duction technology – audio, lighting, video,
and so on, will continue. “But everything is
turning to IT now,” he offers. “It’s extremely
complex. The technology is mind blowing.”
Knowledge is key, he continues, add-
ing that he’s impressed with the capabili-
ties that Solotech brings to the table. “We’re
looking at the business, not as it is now, but
what it’s going to be, and we want to be
among the enterprises and companies that
exist within this space and innovate.”
Solotech’s insistence on innovation is a
part of the reason that the company main-
tains so many long-term clients. It’s a con-
stant willingness to provide state-of-the-
art, larger-than-life experiences for clients
and their patrons, audiences, or consumers.
That’s true of every facet of the busi-
ness – from touring and rentals to integra-
tion and beyond. “The promise we make to
them is to keep them involved, make them