Professional Sound - August 2021 | Page 15

Solotech Acquires Esports & Virtual Event Production Firm Waveform Entertainment
Solotech has acquired Waveform Entertainment , a Canadian esports entertainment company specializing in full service solutions , including creative and design , technologies , event execution , brand solutions , digital marketing , talent management , sponsorships , and virtual and live production services .
Waveform Entertainment is well known in the gaming industry for its contribution to numerous high-profile programs , namely on Twitch . Waveform is also a turnkey agency that provides creation , production , and digital marketing services . With its proprietary event platform and production software , the company is able to produce virtual events and reach online audiences of varied clients from the video game and entertainment industries , as well as the corporate and government markets .
“ Customer demand for cutting-edge digital services continues to grow and the gaming industry is blooming more than ever . This acquisition enables us to roll out numerous live events , esports , and virtual production broadcasts , including augmented and virtual reality ,” says Martin Tremblay , president and CEO of Groupe Solotech Inc . “ Gaming alone is a strong and growing $ 160-billion market . I see this acquisition as a perfect fit with our new Media and Entertainment Technologies Division and our diversification strategy , namely with online tournaments , fan engagement , and sponsorships . Our goal remains to be recognized as the audiovisual partner and leader of choice for top content creators , including film , television , advertising , and games . Waveform has worked with major industry players like Ubisoft , Dreamhack , Cineplex , and major esports events , as well as teaming up with well-known brands and partners including NXNE , AMD , and CSL .”
For more information , contact Solotech : 514-526-7721 , www . solotech . com .
PROFESSIONAL SOUND 15