SIGNALS
RIEDEL ’ S JAKE HALVERSON
Riedel Promotes Jake Halverson to Operations Manager for North America
Expanded PLASA Show Seminar Program Announced
The PLASA Show , which will be held from Sept . 17-19 in London , U . K ., has revealed its enhanced educational program that is set to deliver more content than before and will feature a diverse range of subjects . Organizers say it will look at topical issues , innovative concepts , and deliver insight into the world of entertainment technology .
The first sessions to be announced take place in the Audio & AV Theatre and include : sound designers Gareth Fry and Pete Malkin talking about their work on one-man Broadway show The Encounter ; veteran industry journalist Phil Ward hosting two panel sessions entitled “ 360 Degrees of Sound ” and “ Was Le Corbusier Deaf or What ?;” Jon Burton imparting his “ 10 Top Tips for Touring Engineers ;” and “ The Ins and Outs of Microphones .” Additional shorter sessions will take place in the new Fast Track Theatre . For more information , go to www . plasashow . com .
Primacoustic Reorganizes In-House Sales Team for North America
( L-R ) PRIMACOUSTIC ’ S JAMES WRIGHT , JUAN CARLOS BOLOMEY & STEVE DICKSON
14 PROFESSIONAL SOUND
Primacoustic ( a division of Radial Engineering ) has restructured its in-house custom install and AV contractor sales team . The changes are meant to better address the growing market for acoustic materials , while adding the additional responsibilities of two other Radial brands , Hafler and Jensen Transformers , to the sales team ’ s tasks .
To better support independent sales reps , contractors , and regional distributors , Primacoustic has realigned the U . S . and Canadian market by dividing it into three territories . The east is handled by Senior Territory Manager Steve Dickson , the central territory by Juan Carlos Bolomey , and the west by James Wright .
“ Our realigned team can now better support the network of independent sales reps that work with our customers in each territory ,” comments Sales Manager Roc Bubel .
For more information , contact Primacoustic : 604-942-1001 , info @ primacoustic . com , www . primacoustic . com .
Riedel Communications has promoted Jake Halverson to operations manager within the company ’ s North America team . Halverson will manage the technical support and services department and liaise with clients and the factory to ensure that Riedel ’ s quality and customer service are maintained in the marketplace . He will also oversee logistics and sales administration , facilitating communication between departments .
For more information , contact Riedel Communications : 818-559- 6900 , customerservice-us @ riedel . net , www . riedel . net .
ADJ Group Launches New Avante Audio Brand
The ADJ Group of Companies has launched its new professional audio brand and division
ADJ GROUP PRES . TOBY VELAZQUEZ called
Avante Audio . The new brand has launched with the Achromic Series , a complete range of active loudspeaker cabinets .
“ Avante Audio is a project that our team has been working hard on for some time , and I am excited to now be able to unveil it to the industry ,” says Toby Velazquez , president of the ADJ Group of Companies . “ This premium brand will bring a new voice to the professional audio market , providing innovative audio engineering at affordable prices . Everything we create will be made with passion , creativity , and performance in mind .”
For more information , contact Avante Audio : 323-316-9722 , info @ avanteaudio . com , www . avanteaudio . com .