SIGNALS
46 % Do you primarily work in :
15 % Recording studios
LIVE ENTERTAINMENT
12 % Post-production / broadcast 19 % Installs & design 4 % Other
Professional Sound surveyed audio professionals about their experience and opinions on working with non-audio professionals on creative projects .
For the complete results , visit www . professional-sound . com / blog
Working With Non-Audio Pros Survey
50 %
The vast majority either often ( 58 %) or sometimes ( 38 %) work with non-audio professionals on projects
58 %
Unrealistic expectations is the most common obstacle for half of respondents when working with non-audio pros . 31 % say it ’ s their inability to explain what they want
( 23 %) say creative people understand and appreciate their work almost always , while 35 % say most of the time 23 %
In your experience on creative projects , what are the key things you need to do or keep in mind when working with non-audio professionals to make the relationship productive and enjoyable ?
“ It ’ s not always my opinion that matters , which , as a professional trying to do your best when you ’ re told not to , can be frustrating and often leaves you extremely despondent when it comes to show time .”
“ In working mostly with musicians , it ’ s most important to remember the sound person provides a service and is a tool for achieving a satisfactory musical result for the musician ( s ).”
“ Reinforce the team approach , making certain that decisions being made take into account the problems and cost benefits of doing it right . It ’ s getting everyone to focus on the result [ and ] taking out as much ego as possible .”
“ Ask open-ended questions that cause them to see what they don ’ t see .”
“ Explain the technical reasons why we do things in plain English . Do a quick cost benefit analysis to explain that we want is to sound good and them to look good .”
New Music Books Plus Mobile App Now Available
The brand new Music Books Plus Mobile app is available for iOS and Android . It ’ s free to download , simple to use , and offers the same selection of titles and service as www . musicbooksplus . com .
App customers can browse , order , and ship anywhere easily and conveniently , no matter what type of device they shop from . The free app can be found by searching “ Music Books Plus Mobile ” in the Apple and Google Play stores .
For more information , go to www . musicbooksplus . com / app .
ESTA Announces New Alliance with NAMM for 2018 Show
The Entertainment Services and Technology Association ( ESTA ) has announced an alliance with the National Association of Music Merchants ( NAMM ) to work with them in expanding The NAMM Show to include a special focus on the live event technology community .
This opportunity was made possible by the addition of a new building at the Anaheim Convention Center , where The NAMM Show is held every January . The additional space will allow the 2018 edition to offer the event technology industry a diverse show floor , more robust professional education , and a series of relevant networking events .
Hall A of the convention centre will be transformed into a controlled environment , ideal for showcasing lighting , rigging , and staging products and services . Professional development opportunities , as advised by ESTA , will offer career-enhancing topics and education sessions designed for both established and emerging entertainment technology professionals . The convention centre ’ s arena will provide demo and hands-on opportunities to delve into each facet of entertainment technology . For more information , go to www . esta . org .
16 PROFESSIONAL SOUND