Professional Sound - April 2021 | Page 16

SIGNALS

SFM Expands CI Sales Team in Western Canada ; Promotes Lisa Griffiths
SFM has announced the appointment of industry veterans Perry Yee , Tony Hinson , Blair Hindmarsh , and Stuart Pringle to its CI sales team .
The newly-appointed sales agents are responsible for supporting SFM CI brands , including AVPro Edge , Bullet Train , ConferX , Da-Lite Screens , Just Add Power , Luxul , Murideo , Panamax , Pro Control , RTI , and Shure ; along with the following pro AV accessory brands : Attero Tech , Canare , Digiflex , Furman , K & M , Littlite , and Neutrik .
Perry Yee re-joins the SFM team in British Columbia . He has 25-plus years of experience in retail , custom installation , and intimate knowledge of brands such as RTI , Just Add Power , Luxul , and Pro Control . He can be reached directly at 604-727-0184 or perry . yee @ sfm . ca .
Tony Hinson , a 30-plus-year veteran of the electronics industry , has joined SFM in Alberta . He can be reached at 403-560-3126 or tony . hinson @ sfm . ca .
Blair Hindmarsh has more than 30 years ’ experience as a rep in the prairies and is joining the SFM team to support Saskatchewan . Hindmarsh can be reached at 306-230-7797 or blair . hindmarsh @ sfm . ca .
Lastly , Stuart Pringle will be supporting dealers and integrators throughout Manitoba and Northern Ontario ( Thunder Bay ). He can be reached at 204-782-5946 or stuart . pringle @ sfm . ca .
In other SFM news , the company has promoted Lisa Griffiths to the new role of director of marketing . She has been involved in many facets of SFM over the years , starting as a marketing project manager for the MI , CI , and Lighting divisions in 2011 , then moving over to managing corporate and Shure marketing projects in 2012 . She was then promoted to marketing manager in 2015 .
For more information , contact SFM : 800-363-8855 , info @ sfm . ca , www . sfm . ca .
iZotope and Native Instruments Join Forces
Intelligent audio technology company iZotope has partnered with Native Instruments , a manufacturer of music creation products , to form a new technology group backed by Francisco Partners and EMH Partners . The two companies say they share a “ vision of a seamless creative experience and are creating this unprecedented
IZOTOPE CEO MARK ETHIER ( LEFT ) & NATIVE INSTRUMENTS CEO CONSTANTIN KOEHNCKE alliance to shape the future of music making and audio production .”
Native Instruments and iZotope say they will each continue to operate independently and there will be no structural changes to either entity , with both continuing under the same leadership , and with the same teams .
Mark Ethier , co-founder and CEO of iZotope , and Constantin Koehncke CEO of Native Instruments , will work together on the future and vision of this new alliance as co-presidents of the group . The companies say the goal of this alliance is to better support the creative community through close collaboration , the sharing of knowledge and technology , and the enhancement of product offerings . As a collective force , the duo believe they will generate a more cohesive audio ecosystem that will help creators .
For more information on iZotope , go to www . izotope . com . For more information on Native Instruments , go to www . native-instruments . com .
Renkus-Heinz Promotes Senior Sales Staff for North America
Renkus-Heinz have appointed Dudley McLaughlin to the position of national sales manager and Garrison Parkin to the position of western regional sales manager . The positions both cover the North American region .
The promotions serve as a continued commitment to
DUDLEY MCLAUGHLIN ( LEFT ) & GARRISON PARKIN service and support in the Canadian and U . S . markets . McLaughlin has been with Renkus-Heinz since he was hired as western regional sales manager in 2018 . Parkin joined the company in 2019 as southwestern territory sales Manager . Renkus-Heinz is distributed in Canada by Contact Distribution . For more information , contact Renkus-Heinz : 949-588-9997 , www . renkus-heinz . com .
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