Professional Marijuana Grower May-June 2019 Issue | Page 37
Company Philosophy
K eep
the company innovative and agile, continually evolving to suit needs and demands, not
trends and tech gossip. We approach solutions and partnerships and don’t lead merely with
profits and corporate sales goals, but with compassion to grow with the industry and solve for
the real issues by delivering the best products available on the market.
Company Owner(s) and Senior
Management understand the details of the organization and brand-
ing for ILUMINAR Lighting.
Shawn Brissette – CEO Company Products and/or Services
Complete oversight of the Sales channel and develop-
ment of the Commercial Division. Shawn works directly
with wholesalers, commercial facility developers, field
representatives, key industry personnel and developing
Licensed Producers. This gives Shawn one of the best
understandings of the current market trends and needs
in the Cannabis Industry. Shawn enjoys working side
by side with facilities daily and gaining a real-time
understanding of their needs at the product level. As a
veteran company, Shawn Brissette and ILUMINAR Light-
ing can leverage flexibility and knowledge, delivering
products that are in demand instead of pushing existing
inventory that has become outdated. Shawn’s business
model has more than 60% of his products custom built
per order, which reduces inventory levels and keeps the
business flexible to consumers and industry needs.
Shawn Brissette has one mission statement; ask about
the goals and potential obstacles of the customer, then
custom tailor solutions to fit their goals and deliver a su-
perior product without hurting their bottom line. Shawn
has been in the Cannabis Industry delivering solutions
and innovative lighting products for almost 20 years;
his staying power has made him a well-known fixture
in the industry and a go-to man for those in need of su-
perior and reliable products and information. Shawn’s
own words “I’m not here to burn bridges, I am here to
build long-term partnerships”
LED, CMH, HPS, MH, T5 and Lighting and Environmen-
tal Controllers
ILUMINAR Lighting is a lighting manufacturer of all
commercially used indoor lighting products in the agri-
cultural market. Indoor agricultural lighting has a wide
variation of products that can be offered, and ILUMI-
NAR Lighting is one of the few companies that provide
lighting for every application. ILUMINAR Lighting
internal team offers complete indoor and greenhouse
lighting layouts and comparison studies for commercial
applications. Their products span from HPS and CMH
fixtures to the high-demand LED Fixtures. They will also
be offering a new controller system to be released
releasing Q2-Q3 of 2019 that provides the first lighting
controller that will be able to control both DE (Double
Ended) and CMH (Ceramic Metal Halide) fixtures and
Eric Kerker – COO
Eric works directly with marketing, sales and opera-
tions to bring the entire business together in a modern
tech-savvy world. Eric is the glue and the lines that
connect everything, right in the middle of ILUMINAR
Lighting and its parent company Luminous Planet, bring-
ing new applications and technology into the business
today. Any given day, you can catch Eric planning
a product mind map with Shawn, writing copy for a
magazine article, mapping out the pricing model for
new products, aiding new employee training, or editing
video for social media. Eric’s biggest passion is build-
ing a new and innovative product in CAD and then 3D
printing prototypes in-house so ILUMINAR Lighting can
be first to market on a cutting edge new lighting fixture
release. Eric has worked in several industries, giving
him the ability to have a macro view of the industry and
May/June 2019
GROW
NEPTUNE’S HARVEST
Professional Marijuana Grower • 37