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An EXPERIENCE Like No Other The Samsung Experience Store at Toronto ’ s Eaton Centre
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PL & P
An EXPERIENCE Like No Other The Samsung Experience Store at Toronto ’ s Eaton Centre
By Kevin Young . Photos by Bob Gundu .
A relatively new fixture of Toronto ’ s Eaton Centre , the Samsung Experience Store is a “ touch point ” for the popular brand . When it formally opened to the public in 2017 , it also became the largest of Samsung ’ s Canadian outlets .
Rather than create the typical environment you ’ d associate with a large technology store , however – ultra bright lighting and wall-to-wall product on corridors of shelves – Quadrangle and Alula Lighting Design ( part of The HIDI Group ) adopted a minimalist approach and subtle lighting aesthetic for this high-profile project . The result is an uncharacteristically relaxing tech store that , despite comprising a substantial 21,000 sq . ft . over two storeys , boasts an atmosphere that bears striking similarities to a boutique , high-end audio shop .