16 PL & P
Northern Lights
SCREENCAP : YOUTUBE / LEISA LEE
PixMob ’ s Super Bowl Halftime Show experience this year at Super Bowl LVI was their third straight , and fourth overall , at North America ’ s biggest annual sporting event . This year ’ s show at SoFi Stadium in Los Angeles , CA featured performances by hip-hop icons Dr . Dre , Snoop Dogg , Eminem , Mary J . Blige , and Kendrick Lamar .
This follows last year ’ s halftime show by The Weeknd , as well Jennifer Lopez ’ and Shakira ’ s performances the year before – both shows together totalling over 200 million viewers .
PixMob provided 70,000 never-before-seen , NOVA-powered LED laminates to all live audience members , as well as the halftime show field cast ( dancers , extras , etc .). The laminates , designed in Montreal , are brighter than any device the company has made previously . Each laminate has 10 times the brightness of the LED event wristbands PixMob is known for , and is the same technology now used in the permanent installation built into the seats of the SAP Center , home of the NHL ’ s San Jose Sharks .