ROBERT ZADEH
A . C . ProMedia Appoints Robert Zadeh as Product Manager
A . C . ProMedia has hired Robert Zadeh in the role of product manager .
Reporting to Jean-Louis Blanchard , VP of business development , Zadeh will work closely with Franck Fabry , VP of sales , and the company ’ s clients to further support the growth of A . C . ProMedia ’ s products and brands in North America . Combining his technical and marketing skills , Zadeh will work closely with sales and key customers to facilitate new product and feature introductions and help drive knowledge transfer , according to the company .
Zadeh holds industry-related certifications , including AUDAC Level 1 Certification , Dante Levels 1 through 3 , and is currently studying for the CTS exam . He holds a bachelor ’ s degree in Electrical Engineering from the University of Victoria and a Master ’ s degree in Electrical Engineering from Concordia University , where the major part of his project was in collaboration with The National Research Council of Canada . He has been in several engineering roles in his career , including working as a field sales engineer for IDEAL Industries ( Canada ) Corp ., and was instrumental in managing projects and growing sales of its Audacy advanced wireless control brand . He has also worked for various other companies including Future Electronics , Osram Sylvania , and third-party quality engineering for Ford Motor Company .
A . C . ProMedia and A . C . Lighting Inc . share the Luminex product line ; therefore , Zadeh will be working closely with Luminex to develop the brand for both of these sister companies .
JERRY KRAFT ( LEFT ) & HERMAN SAYRE
ETC Hires Two Rigging Regional Sales Managers , Jerry Kraft & Herman Sayre
ETC has expanded its sales team with two new regional managers . Jerry Kraft has been appointed rigging regional manager for the west coast , and Herman ‘ Herm ’ Sayre joins ETC as the rigging regional manager for the east coast .
Kraft has worked with ETC for over 25 years in various roles , including end-user , dealer , and sales rep . The company says he has a reputation as a strong leader and charismatic educator in the industry . “ When the opportunity came to work with great folks doing great things , I had to be involved . I look forward to being part of a team that brings a new age of rigging to our industry ,” Kraft says . Sayre has also worked in the industry for more than 25 years , building a sales , service , and project management portfolio . Most recently , he held the role of general manager and director of rigging at Vincent Lighting Systems in Pittsburgh , PA .
“ I am excited about my new role with ETC . I have always admired the core values of the company and the people who work here . It is great to be a part of a family that cares about the customer and its employees ,” says Sayre .
Atlona Adds Scott Varner to North American Sales Team
Atlona has hired Scott Varner as its regional sales manager , northeast . He fills the role recently vacated by Adam Griffin , who was promoted to director of sales and business development for North America . Reporting to Griffin , Varner assumes all sales and channel management responsibilities in the northeast and mid-Atlantic areas , effective immediately .
Varner ’ s career began in the residential AV market , where he specialized in home theatre and audio sales , training , and account development for nearly 25 years . Varner ’ s responsibilities initially shifted to the commercial AV market while at projectiondesign , followed by
SCOTT VARNER
commercial AV sales and channel management roles with Vivitek and BenQ North America . Varner ’ s has years of experience working with Atlona ’ s core customer base of dealers , distributors , manufacturer representatives , and systems integrators .
“ Market research shows that virtually every space where people connect computers or personal devices to a screen will incorporate wireless connectivity ,” says Varner . “ Atlona ’ s recent innovations in this space , such as the WAVE-101 wireless collaboration solution , are built specifically to help people connect wirelessly and share the content without difficulty . Our partners are finding increased business with enterprises and universities throughout my region , and Atlona has developed the right product portfolio to win business with their end customers .”
14 | Spring 2022