NAB Show 2022 to Highlight Cutting-Edge Developments , Expanding Opportunities of Next Gen TV
The 2022 NAB Show will explore the ongoing deployment of Next Gen TV in broadcast television markets and how broadcasters are utilizing the cutting-edge transmission standard to develop consumer-friendly features , capitalize on new content opportunities , and unlock new revenue streams . Next Gen TV exhibits , demonstrations , and sessions will take place throughout the NAB Show , being held from April 23 – 27 in Las Vegas .
Next Gen TV , also known as ATSC 3.0 , is a new broadcast transmission standard that provides local TV stations with the capability to offer new features , including 4K ultra high-definition video quality , theatre-like sound , and mobile reception .
The Advanced Television Systems Committee ( ATSC ) will be showcasing the latest generation of Next Gen TV receivers at its booth in the Future of Delivery section of the West Hall , as well as providing an update on the implementation progress of the standard at stations throughout the country and advanced applications that broadcasters have been developing . NAB will also demonstrate the scalable video coding feature of the standard , in which a base layer of high-definition content is delivered through over-the-air broadcasting while an ultra-high-definition enhancement layer is delivered via broadband , with the TV set combining the two layers into unified UHD content . The demonstration will take place in Futures Park .
On Sunday , April 24 th , the Broadcast Engineering & Information Technology ( BEIT ) Conference will feature presentations on technical papers regarding Next Gen TV , in addition to several panels on various topics related to the standard in the Connect Inspiration theatre in the West Hall .
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