Illumixx , New Christie Lites Company , Now Distributing Elation Professional in Canada
Elation Professional has announced that Illumixx — a new distribution company owned by Christie Lites — has been appointed the exclusive distributor for its products in Canada . The distribution partnership with Illumixx , which also covers the distribution of Obsidian Control Systems and Magmatic atmospheric effects products , went into effect on Sept . 1 , 2022 .
Claudia Pfaffinger , CEO of Christie Lites Sales , the sales and integration arm of Christie , says : “ Illumixx brings an understanding of the needs of the professional lighting marketplace . We are confident that this partnership will result in wide product range availability and local stock for quicker deliveries and service .”
Christie Lites provides professional stage lighting systems for a broad range of market and is one of the largest stage lighting companies in North America with locations across the U . S . and Canada . The new distribution company , Illumixx , will focus solely on B2B sales and support of
( L-R ): ERIC LOADER , CLAUDIA PFAFFINGER , CHUCK GREEN , & AARON LOBO professional lighting products within Canada .
“ Product availability and first-class customer support are key pillars of our two companies and our plan and vision on how to grow the Elation brand in Canada aligns perfectly with our two companies ,” says Eric Loader , director of sales and marketing at Elation Professional . “ Despite the supply chain challenges over the past couple years , Elation has been positioned better than most to deliver to the market and having product availability remains our top priority .”
Solotech Moves into New Major Facility in Las Vegas
Solotech has announced its move to a new and improved space in Las Vegas , NV , to support its continued growth . It ’ s a state-of-the-art , 80,000-sq . -ft . facility .
From this strategic location , the company says it will be able to efficiently serve the entire west coast , including the cities of Los Angeles and San Francisco . Jason Rauhoff , operations and project manager at Solotech Las Vegas , says : “ It ’ s well laid out and has great features . We ’ ve learned a lot of lessons along the way , and we know where we want to go .”
As a leader in audiovisual and entertainment technology , Solotech says it strives to stay on top of the latest technologies in the marketplace , making it the choice for high-profile clients , including The Colosseum at Caesars Palace and AREA15 , two popular venues for visitors .
The new facility is located at 7970 S Valley View Blvd ., Suite 100 , Las Vegas , NV , 89139 . The phone number is 702-614-8882 .
VALCHAR , ROBE CEO
Robe Lighting Agrees to Acquire Artistic Licence
Robe Lighting , one of the industry ’ s leading entertainment lighting manufacturers , has agreed to acquire Artistic Licence , a designer and manufacturer of lighting control products and originator of Art- Net . The official announcement was made in the U . K . on Sept . 2 , 2022 .
“ This is a great acquisition for Robe ,” says Josef Valchar , CEO of Robe Lighting s . r . o . “ It provides products that complement our own production , and will add value to sales made throughout our global distribution network ”.
The acquisition of the Artistic Licence business and products is an important part of the strategic growth plan of both Robe and Anolis brands , the companies say . This purchase from Singularity UK holdings Ltd ., has also enabled an ongoing product design agreement .
“ I look forward to helping develop the Artistic Licence business using the significant Robe subsidiary and distributor network ,” says Wayne Howell , CEO of Artistic Licence . “ I am also excited to be involved with new product development for a brand leading business that has always been a key industry innovator .”
10 | Fall 2022