INTERNATIONAL SHOWCASE
2020 | Building Peace through Heritage
INTERNATIONAL SHOWCASE
Europromo , Gruppo Serigrafia M . Giuliani Sas
Francesca Paoli , Founder francesca @ europromo . biz
Abstract : Europromo was founded in 1998 as a natural completion of the historic M . Giuliani Screenprint . It was there that Francesco Paoli and his cousin Valerio began their first rudimentary attempts at screen printing in 1971 . Curiosity , dedication and drive for constant refinement turn this “ hobby ” into a real job that leads , in 1978 , to the birth of Serigrafia M . Giuliani , named after Marcella , wife of Francesco . The 1980s saw the constant expansion of the objects to be printed and , when in the 90s daughters Letizia and Francesca entered the family business , the birth of a real company of promotional items and Merchandising that gave further propulsion at the work of screen printing was a natural step . This is how Europromo was born , which brings in dowry of almost 50 years and boasts today staff dedicated to the back office , graphics and pre-printing department , screen printing and internal embroidery , quality control and a sales team able to follow every customer in dedicated way thanks also to our showroom . At Europromo we believe that the first attention should be paid to the team . A satisfied and motivated staff contributes to the creation of a serene work environment that conveys empathy , trust and pleasure in collaboration to the customer . We invest in our staff through training and in-house marketing initiatives to seek the best dialogue and sharing of individual and business goals . In this direction , instead of ‘ stopping ” the seasonality typical of our business , our efforts go in the direction of ensuring our team a constant work throughout the year .
Keywords : company , quality , staff , marketing
213