Probiotics Market – Global Forecast to 2023 Probiotics Market | Page 4

The animal probiotics segment is projected to account for the fastest growth, by end
user, during the forecast period.
Probiotics are considered an important ingredient in animal nutrition, with benefits
similar to those in human nutrition. Factors driving the animal segment in the probiotics
market include the ban on synthetic antimicrobial growth promoters (AGPs) in Europe in
2006.
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The motive behind the ban was to curb the practice of using antibiotics, antimicrobials,
and other drugs to promote the growth of livestock and increase the production of meat,
milk, and other products. Probiotics in consumer-packed health products are increasingly
used for companion pets such as dogs and cat, due to their similar function in animals for
maintaining gut health.