Probiotics Market – Global Forecast to 2023 Proanthocyanidins Market | Page 6

The North American region is projected to account for the largest market share during the
forecast period.
The North American proanthocyanidins market is projected to account for the largest share
by 2025. The region has traditionally been a major consumer of proanthocyanidins. The
rise in the aging population, increased consumption of healthy food, and growing demand
for pharmaceuticals are the major factors driving the market in North America.
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Functional foods, which provide health benefits beyond basic nutrition, have gained higher
importance in the last decade. Typically, food marketed as functional food contains
ingredients (such as Proanthocyanidins) with specific health benefits. Consumers are
seeking added health benefits from the food consumed, and increasing awareness among
them is driving the growth of the functional food & beverage segment in the
proanthocyanidins market.