Pro Stringer Issue 8 - 2017 ProStringer_0817 final - Page 15 INDUSTRY NEWS Federer’s brand is valued at $37.2 million One year after climbing past basketball player LeBron James, Roger Federer once again has the highest brand value of any athlete in the world according to the Forbes Fab 40. The Swiss’ brand is valued at $37.2 million, a 3.3 per cent increase from 2016. “Marketers are savvy,” says TEAM8 Founder and CEO Tony Godsick, Federer’s agent. “When they encounter an athlete who has consistently excellent results, a humble attitude, a commitment to helping others, and a love for the sport, they want to be associated. Roger enjoys being able to bring value to his incredible and loyal corporate partners. We should all celebrate the global nature of tennis that creates a platform for a special individual like Roger to reach these heights and be in the company of athletes who play the most popular sports in the world.” An athlete’s brand value is determined by their non-salary/bonus earnings, also excluding any investment income, minus the average income of the Top 10 athletes in the same sport. James is second on the list, with his brand valued at $33.4 million. Federer was fourth in this year’s Forbes list of the world’s highest-paid athletes, which was released in June. The Swiss came in at a combined $64 million, $58 million of which he earned from endorsements and $6 million of which came from prize money. Novak Djokovic placed second among tennis players in 16th, registering a combined $37.6 million. Other ATP World Tour stars inside the Top 50 were Kei Nishikori (26th, $33.9 million), Rafael Nadal (33rd, $31.5 million) and Andy Murray (40th, $28.8 million). Andrea Hlavackova claims WTA Finals doubles title! The  WTA Finals, held annually at the end of the season for the eight top-ranked WTA players and pairs on tour, took place in Singapore from October 22nd to 29th. The pair Andrea Hlavackova / Timea Babos captured their first WTA Finals trophy following their thriller comeback victory over  Johanna Larsson and Kiki Bertens in the finals.  En route to the finals, the pair also defeated the Women’s Doubles No.1 Martina Hingis and her partner Yung-Jan Chan in the semifinals, which would be the final match of the Swiss Miss’ 23 year tennis career.  Andrea Hlavackova  partnered Timea Babos at the start of the clay season with brilliant results, winningQuebec’s Coupe Banque Nationale, the Tashkent Open, and the Kremlin Cup, and achieving the runner-up in the China Open. ERSA PRO STRINGER // ISSUE 8-2017 15