Pro Stringer Issue 5 - 2017 PS5-2017 - web | Page 8

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New Products
BABOLAT LAUNCHES THE NEW PURE DRIVE:
THE WORLD’S MOST ICONIC “POWER” RACKET NOW WITH
OPTIMAL FEEL
Babolat is proud to announce the continuation of the Pure Drive success story. With
the same DNA that has made it one of the best selling rackets in the world, Babolat
introduces the new generation Pure Drive featuring optimal power and feel to allow
players to unleash their game with confi dence.
The new Babolat Pure Drive
The management of sensations during play has long been a focus area for Babolat.
The brand’s vibration absorption technology, Cortex, provides useful information
to players, bringing sensations closer to the hand. Thanks to a bold technological
partnership, the new Pure Drive features an evolution of this concept to achieve an
optimal feeling:
Cortex Pure Feel.
Babolat has joined forces with SMAC, an innovative French aerospace company
excelling in an industry that needs power but also minimal vibrations, just like the
Pure Drive in tennis. Feel is directly related to the racket’s absorption of vibrations.
The best feel comes from the right amount of vibration felt for a short period of
time. As shown in the diagram below, Babolat and SMAC have identifi ed the exact
amount of vibration to be transmitted to the player the best
possible feel.
Players need to sustain power in any situation against every type of opponent. The
new Pure Drive includes an optimized FSI Power string pattern and new diamond
grommets to provide a larger sweet spot. The result is maximum power on every
shot, even when off -centered. Babolat’s FSI Power gives players the necessary
confi dence to attempt everything on court, and more importantly, to perform at their
highest level.
TECHNOLOGIES
•
Cortex Pure Feel, powered by SMAC: better vibration dampening thanks to new
material integrated in the graphite of the racket that provides an incredible sound
and more direct feel during the game.
•
FSI Power: New string pattern and new diamond grommets that provide an im-
proved sweet spot over the whole width of the racket to maximize power on every
shot (even when off -centered).
•
GT Technology: Combines high density carbon fi bers, giving the racket head opti-
mum strength for greater power and control.
•
Elliptic Beam: Elliptical frame shape off ering high resistance to twisting and bending
for optimal power.
PURE DRIVE 100 Headsize: 645 cm2 / 100 sq. in
Weight: 300 g / 10.6 oz.
Available in tennis specialty stores starting September.