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Industry News
TECNIFIBRE LAUNCHES THEIR NEW DIGITAL PLATFORM
The digital world, which is always in constant change, plays an essential role which changes the
way in which brands have worked in the past. An evolution which Tecnifibre has managed to in-
tegrate in its strategy with the launch of a new website. A revamped layout, unique content, more
intuitive features…
The website, rethought and launched by Shiva Communication agencies offers a real deep
immersion into the singular universe of the brand.
The TecniMag : The best part as real con-
tent
In addition to presenting the products, the site of-
fers a new editorial dimension that fits perfectly into
the DNA of Tecnifibre, which positions itself as a
"consulting brand". The TecniMag, a unique e-mag
which gives unforgettable brand content.
Surrounded by international experts and team
players, the brand aims to share its passion for
tennis and squash by collaborating with the
"insiders" of these sports and sharing them an
unprecedented content, which will be divided into 3
sections :
Le Playlab , to know everything about material
and to contradict certain perceptions.
Inside the Tour, the backstage of the pro
tour (different jobs / life on tour / secrets of
athletes).
Coaching, advice on physical preparation,
nutrition, training, all to be better at the sport !
http://tecnifibre.com/tecnimag
Our Flagship to brand image
Tecnifibre’s old page lacked the brand’s new identity
showcasing the premium quality of its products and to
attract more interest and ambitions.
To show the brand’s spirit and know how, a new
Tecnifibre “flagship” header with more intuitive
functions will allow the visitor to discover the different
product lines and the athletes of the team.
Optimised for new users, the site must also allow the
brand to assert its presence on search engines. The
Spanish and Japanese versions will be launched at
the end of June.
Discover us at tecnifibre.com