8
New Products
Finally , the app will allow users to access exclusive content about our pro players ’ training and lifestyle off the court . Users will get access to behind the scenes content at partner tournaments as well as a first look at new products and an inside view of their development . To broaden its scope , Babolat created new opportunities by launching its app in 8 languages ( Japanese , Italian , French , Spanish , German , English , Portuguese , Russian ). “ Tennis is an international sport and Babolat is distributed worldwide . It was mandatory to target all the players on the 5 continents . Babolat possesses an important team with charismatic players . We know that they are ready to unveil themselves a little more , to share their experiences , their careers , their impressions . The stake of the app is to create a relationship between the community and their champions , and in today ’ s technological era , it couldn ’ t come at a better time ,” comments Philippe Jullien .
“ To share unique moments with our players
The app will turn into a real exchange platformwhere enthusiasts and pros alike will have the opportunity to talk and challenge each other . As a brand , Babolat has always strived to be one step ahead , and today the company is proud to deliver this innovation . “ Social media has transformed the relationships between stars and passionate tennis players . Today , they share a permanent flow of information and a champion ’ s brand must adapt itself to this new practice . The goal is to share more unique moments with our players . They are convinced , like us , that it contributes to build stronger relationships with the community ,” concludes Philippe Jullien . The Babolat app represents a new important step of the brand ’ s development into the digital age , which has one goal : to satisfy tennis lovers . By innovating in this way , it creates a privileged space for passionate players to access their own tennis networks right at their fingertips . Babolat Play already integrated An app update will integrate current Babolat Play users into the new app .
8
New Products
Finally, the app will allow users to access exclusive content about our pro players’ training and
lifestyle off the court. Users will get access to behind the scenes content at partner tournaments as
well as a first look at new products and an inside view of their development.
To broaden its scope, Babolat created new opportunities by launching its app in 8 languages
(Japanese, Italian, French, Spanish, German, English, Portuguese, Russian). “Tennis is an inter-
national sport and Babolat is distributed worldwide. It was mandatory to target all the players on
the 5 continents. Babolat possesses an important team with charismatic players. We know that
they are ready to unveil themselves a little more, to share their experiences, their careers, their
impressions. The stake of the app is to create a relationship between the community and their
champions, and in today’s technological era, it couldn’t come at a better time,” comments Philippe
Jullien.
“To share unique moments with our players
The app will turn into a real exchange platformwhere enthusiasts and pros alike will have the op-
portunity to talk and challenge each other. As a brand, Babolat has always strived to be one step
ahead, and today the company is proud to deliver this innovation.
“Social media has transformed the relationships between stars and passionate tennis players.
Today, they share a permanent flow of information and a champion’s brand must adapt itself to this
new practice. The goal is to share more unique moments with our players. They are convinced,
like us, that it contributes to build stronger relationships with the community,”concludes Philippe
Jullien.
The Babolat app represents a new important step of the brand’s development into the digit vRv62RvâF6F6gFV2fW'2'fFrF2vB7&VFW2&fVvVB76Pf"76FRW'2F66W72FV"vFV2WGv&2&vBBFV"fvW'F2&&B&VGFVw&[email protected]WFFRvFVw&FR7W'&VB&&BW6W'2FFRWr