Business
44 | SEPTEMBER 2026
Business
INSIGHT DATA MARKS 20 YEARS WITH BUSINESS GROWTH MASTERCLASS
To celebrate 20 years in business, Insight Data is hosting EDGE, a one-day commercial growth event that will help businesses build a clear, actionable plan to grow revenue, protect margins and out-sell their competitors.
Taking place on Thursday September 17 near Birmingham, EDGE brings together business leaders, sales professionals, marketers and customer service teams from across the building products, fenestration and wider construction sectors for a day of practical insight, proven frameworks and commercial strategies.
Hosted by Insight Data’ s team of industry experts, the event is designed to give delegates ideas they can put into practice immediately. Through keynote presentations, practical workshops and live demonstrations, attendees will learn how to generate more leads, convert more opportunities and build stronger, more profitable businesses.
The event also marks 20 years since Insight Data was founded in 2006. Over the past two decades, the company has grown from a specialist data provider into the UK’ s leading source of B2B market intelligence for the fenestration, building
products and wider construction sectors. Today, its Salestracker growth platform helps hundreds of businesses identify opportunities, manage sales pipelines and strengthen customer relationships.
Andrew Scott, founder and CEO of Insight Data, said:“ Reaching 20 years is an important milestone, but EDGE isn’ t about looking back. It’ s about giving businesses the knowledge, tools and confidence to succeed in a changing market. Every session is designed to deliver practical value, so delegates leave with a clear plan to grow revenue, protect margins and out-sell their competitors.”
Attendees will also be the first to see the next generation of Salestracker, as Insight Data unveils new developments to its flagship growth platform.
Open to businesses of all sizes, EDGE is designed for anyone responsible for driving sales, marketing or business growth.
Places are limited, with Insight Data customers receiving two complimentary tickets.
To book your place, visit www. insightedge. co. uk
Read online at www. proinstaller. co. uk
About Insight Data
Founded in 2006, Insight Data is the UK’ s leading provider of B2B data and marketing solutions for the fenestration, building products and wider construction sectors. Its Salestracker growth platform helps businesses identify opportunities, generate leads and strengthen customer relationships, driving hundreds of millions of pounds in revenue each year.
www. insightdata. co. uk
About EDGE
EDGE is a one-day business growth event taking place on Thursday 17 September 2026. Hosted by Insight Data, it is designed for leaders, sales teams, marketing professionals and customer service teams across the building products, home improvement and construction sectors. The programme combines keynote presentations, practical workshops and live demonstrations to help businesses grow more profitably.
www. insightedge. co. uk
HÖRMANN STREET CAMPAIGN MAKES STRONG START
Hörmann Truedor’ s innovative and creative social media campaign,‘ Hörmann Street’, has made a strong start, reaching more than one million people and attracting over 900,000 views across its five episodes in just its first month. Launched at the beginning of July across the Company’ s Facebook, Instagram, TikTok and YouTube channels, Hörmann Street takes a fresh approach to promoting composite doors, using humorous, distinctly British soap-style storytelling to engage homeowners.
Developed with a clear commercial objective in mind – to increase homeowner awareness and generate high-quality, live enquiries for Hörmann Truedor installers, the campaign follows the daily lives, relationships and emotional conflicts of a recurring cast of recognisable characters.
Combining romance, family drama, betrayal and suspenseful cliffhangers, each of the five episodes cleverly incorporates the key features and benefits of Hörmann Truedor composite doors without losing the entertainment value of the storyline.
Strong first-month results The campaign’ s performance during July has exceeded expectations, with:
• More than 1 million people reached
• Over 900,000 episode views
• 711 additional visitors driven to the Hörmann Truedor website
As part of the campaign journey, consumers are encouraged to visit the Hörmann Truedor website, where they can design their ideal door and use the new Installer Finder to locate their nearest Hörmann Truedor installer.
David O’ Mara, Marketing Manager at Hörmann UK, comments:“ It’ s fair to say that even in its first month, Hörmann Street has been a great success. It’ s designed not only to entertain, but also to create a strong pipeline of enquiries for our composite door installers. We’ ve received an excellent reaction to the campaign, with strong engagement and traction across our social channels, and it’ s certainly got our customers and the market talking.
“ No other entrance door supplier in the UK market is currently taking such an innovative and creative approach to engaging with homeowners. The results from the first month demonstrate that there is a real appetite for brands to communicate differently, and we’ re delighted with the response so far.”
Hörmann is also encouraging its installers to make use of the campaign content themselves. Customers wishing to feature the Hörmann Street videos in their showrooms or on their own social media channels can request access to the films from the Hörmann Marketing team.
Scan the QR code above to watch the new campaign.