Installers who choose Morley Glass for their integral blinds benefit from a predictable customer journey from the initial quote to installation and aftersales care. Ian Short, Managing Director, explains why this is so important for installers to provide solutions that exceed homeowner expectations.

The quality of products is always one of the most important – if not the most important – consideration for any installer looking to gain a competitive edge in the market. After all, leaving a homeowner feeling dissatisfied with the installed product, especially premium products like our Uni-Blinds ® integral blinds, could be damaging to long term commercial success in an era of review sites or instant social media posts.

However, for homeowners to feel completely satisfied with a product, quality must go hand in hand with service and efficiency of the product supply. In short, we have to ensure the whole customer experience is as important as product quality – everything from the moment a homeowner asks for a quote through to the

day of installation has to go as smoothly as possible to create confidence, reduce stress and generate positive recommendations.

We work hard to do this by ensuring that we have the right people and processes in place behind the scenes, using state-ofthe-art machines and technology in our factory to produce high quality integral blinds efficiently, and forming long term partnerships with the most dependable suppliers. The latter is illustrated by the fact that we have worked exclusively with Screen- Line ® integral blind systems manufacturer Pellini S. p. A. now for over 22 years.

Quotes in less than 60 minutes

We know how important it is to‘ strike while the iron is hot’ when it comes to successful selling, and nothing should unnecessarily stand in the way of an interested customer receiving a quote fast. This is why our customer service team is committed to producing integral

blind quotes in less than one hour. For us, while it may be an indirect interaction with Morley Glass for the homeowner, it is an extremely important one as it indicates the level of service they can expect should they decide to place an order with their chosen installer.

Bespoke integral blinds in unbeatable lead times

Once an order is confirmed, our customers benefit from the industry’ s shortest lead times for bespoke ScreenLine ® integral blinds – normally 10-12 working days when ordered by our weekly cut-off time of 10am on Thursdays.

We can provide this rapid turnaround primarily because all the blind systems we fit into

double and triple glazed IGUs at our Yorkshire factory are manufactured by Pellini in their Italian and Czech Republic production facilities. All orders can be transported by road within a few days from factory to factory, eliminating the lengthy lead times associated with products sourced from other parts of the world.

Complimentary delivery using our own vans

Late or incomplete deliveries can be extremely costly to installers. An occasional issue can be manageable, but when they become a regular occurrence, poor delivery reliability can quickly bite into an installer’ s profitability and damage their reputation due to delays in customer installations.

We reduce the risk by ensuring the final but critically important leg of the supply chain for integral blinds is under our control.

Key to this is operating our own fleet of 39 vans – all owned and operated by us and Morley Glass branded.

This is crucial because, despite the best intentions of outsourced fulfilment and logistics providers, couriers and Royal Mail, getting a product from A to B on time can be a complex exercise. So we’ ve always taken the view that outsourced delivery carries too much risk and could harm our delivery reliability for the thousands of integral blind units we make every week.

These three factors – fast quotes, short manufacturing lead times and reliable delivery – have been at the core of the Morley Glass service since day one and continue to offer installers the efficiency and reliability they need to succeed in upselling premium integral blinds.

www. morleyglass. co. uk