Summer may be fading, but the demand from homeowners for more space, better energy performance, and modern design isn’ t going anywhere. The traditional conservatory market might be quieter than it once was, but the home extension sector continues to grow— and shows no signs of slowing.

At Connaught, we’ ve seen how homeowners’ expectations have shifted. It’ s no longer just about upgrading tired conservatories. It’ s about creating full, usable spaces that feel like part of the home, not an add-on. If you’ re still working within a narrow product range, now’ s the time to ask whether your offering reflects what customers actually want.

That’ s exactly why we introduced hup!, Ultraframe’ s high-performance extension system, to our network in late 2023. Designed for installers who already fit conservatory and solid roofs, hup! provides a scalable way to grow— without becoming a builder or taking on multi-trade projects from scratch.

It’ s not about changing your trade. It’ s about building on what you already do well, and using a proven system to offer more.

A logical step for installers

hup! is a hybrid solution, combining pre-manufactured insulated wall panels, energy-efficient roofing, and integrated support tools to streamline the build process. For homeowners, it means faster project completion and better thermal performance. For installers, it means larger, higher-value jobs— without increased risk or added labour pressure.

We’ ve seen strong interest from roof installers who want to offer more complete extensions,

without the delays, variables, or subcontracting typically associated with brick-and-block builds. hup! bridges that gap— allowing you to stay in control of timelines, site conditions, and customer expectations.

And because the system is precision-made off-site, weather delays and snagging are significantly reduced. It’ s not just about building quickly. It’ s about building predictably.

Training built around you

Adopting a new system can feel like a leap, especially if you’ re unsure about installation, pricing, or even how to talk about it with homeowners. That’ s why we’ ve built everything around making that first job achievable.

Training is tailored based on your background— whether you’ re coming from conservatories, general building, or roof

replacement. It covers surveying, fitting, and homeowner conversations, with a focus on building confidence. In most cases, just one supported install is enough to get you started.

And the backup doesn’ t stop there. From quoting and surveying advice to technical support on-site, both Connaught and Ultraframe are on hand. We also provide access to brochures, videos, and guides, because we know many installers don’ t have dedicated marketing teams, but still need to present the product professionally.

Add value, not hassle

Some of our network partners fit one hup! project a month. Others fit several each week. Either way, the system scales with your business and fits neatly into the skills you already have.

What’ s important is that it adds real value without overcomplicating your workload. You’ re not managing multiple trades or taking on full structural builds. You’ re delivering a better version of what you already offer; with the tools and support to make it work.

For homeowners, the fact that hup! is backed by Ultraframe,

and supported by national campaigns featuring industry names like architect Laura Jane Clark, adds credibility and confidence from day one.

If you’ re finding your current offering restrictive- or you’ re turning away extension work because it falls outside your scope- hup! offers a way to step into that market without losing what makes your business work.

www. connaughtconservatories. co. uk

www. hup-home. co. uk