Running across Facebook and Instagram over the next six months, Phase 2 sees the return of no-nonsense Wolf, who is on a mission to help consumers avoid substandard roller garage doors. In a series of straight-talking videos, Wolf |
exposes the risks of choosing poorly manufactured doors, with the use of real-life break-in examples clearly demonstrating just how easily some doors can be compromised. This time, Wolf goes further by sharing five key questions every homeowner |
should ask before purchasing a roller garage door and debunking the most common myth of all: that all roller doors are the same.
With Phase 2 of the campaign, Hörmann UK continues its mission to raise awareness around the critical importance of security, durability, and using a qualified, trained installer when choosing a roller door. The campaign directs consumers to the Hörmann Dealer Finder, encouraging them to choose a Partner Standard installer for peace of mind and a professional installation.
“ The response to our original Door Secure campaign was exceptional.” says David O’ Mara, Marketing Manager at Hörmann UK.“ Not only was it something completely different for the industry, but it cleverly addressed a key topic- the issue of low-quality, lowpriced
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roller garage doors. We know it definitely hit the mark, as we’ ve seen sales of our RollMatic doors up by 40 % compared to this time last year.
“ Phase 2 of the campaign further reinforces our key messages for consumers to buy a secure, quality door from a reputable installer, all with the aim of generating even more business for our network of Partner Standard dealers.”
As the Door Secure Team rolls again, Hörmann UK is setting the industry benchmark for customer engagement, product education, and brand creativity.
To see Wolf in action scan the QR code
www. hormann. co. uk
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“ Over half of the installers we’ ve spoken with say they send off for quotes from suppliers for every job,” says Chris Brunsdon, |
founder and CEO of Tommy Trinder.“ Roughly a quarter use various types of manufacturing software to access fabricator prices. The rest, about 23 % of all firms, are |
taking a more proactive approach— developing selling prices for their full product range and quoting live during the initial consultation.”
This diverse range of quoting methods has shaped the development of the Tommy Trinder app, which is designed to support the many ways in which installers prefer to sell.
“ We’ re on a mission to make quoting simple and flexible for installers— whether they price on the night or not,” Chris explains. Installers can instantly send quote requests to multiple suppliers through the app, eliminating the need to redraw each job. For
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those pricing live, Tommy Trinder’ s built-in pricing module lets users upload matrices for PVCu, aluminium, or timber products. Another popular option is using pre-loaded selling averages, giving businesses a head start with real-world data-
“ Many firms want to price live but don’ t want the headache of setup,” says Chris.“ Our pre-configured
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price packs come with selling averages drawn from analysis of thousands of price points. Installers can easily tweak margins to suit their needs. It’ s ideal for companies who want to hit the ground running and deliver a price there and then.”
www. tommytrinder. com
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