Pro Installer September 2021 - Issue 102 | Page 10

News
10 | SEPTEMBER 2021

News

OUR SURVEY SAID …

UItraframe Marketing Director , Alex Hewitt , discusses the many reasons why the trade – and homeowners – love the Ultraroof tiled roof system .
We have recently carried out a research project with Ultraroof users , asking them just what it is about the system that makes them choose it time and time again over its competitors . The feedback we have received about Ultraroof has been fantastic and it has also been extremely interesting to see which of Ultraroof ’ s numerous features and benefits are regarded most highly by those who use it .
So , here are the top five reasons why Ultraroof users choose it over its competitors :
1 . Ultraroof is lightweight and easy to handle on site . 2 . Ultraroof is fast to fit . 3 . With Ultraroof I don ’ t need costly and problematic goalposts on large openings .
4 . Homeowners prefer the overall look of the Ultraroof slate tiles and aluminium top-caps .
5 . Ultraroof is so lightweight we can fit onto existing frames with confidence .
There were many other reasons why installers choose Ultraroof but the ones above are the ones that are most important – and for good reason .
1 . The number one reason why fitters prefer Ultraroof is that it is lightweight and easy to handle on site . In fact , it ’ s actually the lightest tiled roof on the market at just 38kg / m ². The lightweight Ultrapanels are cut to size before being delivered to site and so there is no heavy lifting or carrying . They also feature unique carrying bands to assist fitters with handling them on site . The lightweight nature of the roof and the way it is supplied pre-cut into panels that are easy to manoeuvre is especially important when working at height – and is obviously something that is greatly valued by Ultraroof ’ s users . Other heavier system on the market are difficult for fitters and also present more H & S risks due to their weight . The light weight of Ultraroof has made it the fitter ’ s
favourite because it makes their life easier – and safer .
2 . Not surprisingly , the speed at which an Ultraroof can be fitted is also high up in the top five list , coming in at number two . Ultraroof is faster to fit than any other solid roof on the market . This is a huge benefit for our customers as it means they can be onto their next job , earning more money , far quicker than competitor solid roof users . In fact , many shapes and styles of Ultraroof can be fitted in just one day ! This is quite incredible when you think that this is a solid roof , that provides an extension-like room that can be used all year round just like any other room in the home . There are many features that our R & D Team designed into Ultraroof to make sure it was exceptionally fast to fit – unlike other systems , Ultraroof ’ s tiles are supplied in panels of 12 , pre-cut to size . No individual tiling and no cutting to do ! The key components are all labelled in sequence
for an easy fit and there are only three main structural elements : the ridge , SIPs and beam . Ultraroof ’ s integrated full height glass panels allow for fast glazing and its lightweight nature which we have already mentioned means that the ease of carrying and handling it translates into a faster easier build .
3 . At number three on their list is the fact that Ultraroof doesn ’ t need additional steel goalposts on openings up to 4m . Homeowners are going for the ‘ Grand Designs ’ look more and more and this typically includes large spans of bi-fold or sliding doors . While they undoubtedly look fantastic , they must be supported correctly and with other solid roof systems , installers must source bespoke steel goalposts ( at great cost ), install them , and try to maintain a pleasing aesthetic . With Ultraroof this problem is eradicated , as spans of doors up to 4m wide can be accommodated without the need for a steel goalpost ,
thanks to Ultraroof ’ s strong box beam .
4 . Number four made us smile , as it confirmed the result of some consumer market research that we carried out back in 2019 – that homeowners prefer Ultraroof ’ s good looks . Of course , homeowners want a solid roof that will perform and offer safety and function for many years , but aesthetics are also a key factor in their choice and Ultraroof is the one they prefer . For our installer customers , the fact that Ultraroof not only performs exceptionally but also looks beautiful makes it easier for them to secure sales , time and again .
5 . Finally , coming in at number five is another huge benefit linked to Ultraroof ’ s lightweight nature , and that is that fitters can use it atop of existing frames with confidence . Conservatory roof replacements are a huge market right now , but many homeowners are working to a budget , and so retaining existing
frames can save them a huge amount of money . Some other systems are substantially heavier than Ultraroof and so retaining existing windows and doors which may not be reinforced is simply not an option . Once the project has to include new windows and doors , they are often way over budget and lose the job . Due to Ultraroof being the lightest solid roof on the market , existing frames can often be retained – saving money for the homeowner ( which often ensures that the fitter wins the job ) and hassle for the fitter – and again , allowing the fitter to move onto their next job faster .
It was fascinating to get this insight from our customers about the reasons why they love working with Ultraroof so much . As I mentioned earlier , in 2019 we carried out independent research with a sample group of homeowners to find out which tiled roof they preferred the look of . It was fantastic to have our